2005 Radio Winners: Retail Stores Entrant: DDB Chicago, Chicago Office Max - "Mad Needle Piercing" Agency: DDB Chicago, Chicago Chief Creative Officer: Bob Scarpelli Executive Creative Director: Don Pogany Associate Creative Directors: Tim Nichols/Brian Billow Copywriters: Shane Colton/D.J. Webb/Keith Tutera Agency Producer: Ty Dockery Recording Studio: Audio Recording Unlimited, Chicago Audio Engineer: Mark Zeboski