LIA was my very first opportunity to be at an international
advertising festival and I couldn’t choose a better word than “incredible” to
define the whole experience. The line-up of speakers was perfectly balanced
between the big guys on the market such as Nick Law, Mark Tutssel and Amir
Kassaei (among many others) and other great creatives and entrepreneurs such as
the showman Daymond John.
But for me there were two highlights.
The first one was the incredibly high level of the junior “senior” creatives
that I’ve had the chance to meet and spend the entire week with. It was an
extremely funny and talented group, highly awarded, and I was glad to become
part of this amazing international network. The second one was the
unprecedented opportunity to watch the statue discussions live. It was a brave
move from the LIA organization and a unique opportunity for us to
experience the heat of the judging process.
rest of it, well… stays in Vegas.