To start with I just want to thank LIA for
putting on the event and bringing everyone together for what is and was a great
experience. Coming home and sharing what I learnt with my
partner and colleagues made me realise
how much I learnt.
I really enjoyed Nick's talk and seeing how R/GA
approaches solving the clients problems with such an open minded process.
Amir was as always brutally honest which allowed
us to ask him anything and everything. The speech he gave the day before to
prepare a question for his talk was a good call which might even be worth
considering for other speakers.
Daymond was a surprise hit. Everyone I spoke to
whilst having drinks after loved him. The power of broke was a good way to show
Sitting in on the judging was an interesting
experience. As a young creative it gave me a good insight into the process and
reassured me that it is thoroughly thought through (I was in the Non-Traditional
room which went from 9am to 8pm).
In summary it was a fantastic way to spend a
week. Not only did I learn from the leading figures in our industry but from
the many young creatives (now friends) from around the world.