CELEBRATING AND INVESTING IN CREATIVITY
 

2014 'Creative Conversations'

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Rodrigo Santos Resende

Copywriter
AlmapBBDO
São Paulo
Comments

Participating in LIA ‘Creative Conversations’ was a great experience. It was incredible to see how the judging process works and, of course, to listen to some of the greatest advertising people from around the world. I think educational initiatives like this should be followed by other Award shows, especially those without speakers. It gives young people the opportunity to get in touch with other world class creatives and professionals from great agencies and to share experiences with other young people who have similar concerns, objectives and challenges, but at the same time, come from different realities.

Celebrating and investing
in creativity