LIA surprised me, because it’s not just about the great speakers and Award judging, it’s an experience I wish I could have every year. LIA ‘Creative Conversations’ acted as a reminder of why I love what I am doing and what we are capable of doing in order to step up the game and to bring our industry forward. The people who attended were from all over the world and being able to discuss ideas together with top creatives that have all done great work is just something that I really liked. We are the future and some of us were able to hear feedback of our own submitted ideas without the judges knowing that the people behind the work were sitting in the room; very interesting since you had no idea if the jury was going to absolutely destroy or praise an idea. Those Statue Discussions broadened my perspective a lot and it changed how I reflect on work afterwards. At the end of the day, we all had a god damn great time together.