CELEBRATING AND INVESTING IN CREATIVITY
 

2015 Creative LIAisons

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Lucas Casão

Senior Copywriter
Y&R New York
New York
Comments

I had the time of my advertising-life.

When I was first told that I was going to Las Vegas for LIA Creative LIAisons, I didn¹t know what to expect.

I didn’t know I was going to start new friendships. I didn’t know how much I could learn in 6 days. I didn’t know people around the world could have so many things in common. I had guessed, but didn’t know that Amir Kassaei, Ted Royer, Matt Eastwood, John Mescall and Daymond John were great speakers, bravo! I didn’t know I was going to miss Vegas so much more, because of the people that I had met and the amazing place itself. I didn’t know I was that passionate about our profession. I didn’t know words could resonate loud in my heart and change my mind in a glimpse.

And I didn’t know I could use a quote from Dane Cook on my copy until I started writing this one..."What happens in Vegas, I’m telling everyone."

Celebrating and investing
in creativity