CELEBRATING AND INVESTING IN CREATIVITY
 

2015 Creative LIAisons

Please Choose

Nadia Deghayli

Art Director
Leo Burnett Beirut
Beirut
Comments

Before going to Las Vegas I was not sure what to expect of the trip. I knew it was going to be great, but I never imagined it would be possible to make so many new friends in so little time. I can now say that I have friends in at least ten new countries. 

Creative LIAisons was truly amazing and nothing less. Liaison means “communication between two or more groups”, but this trip was most definitely a lot more than just communicating. Every morning you could see the hunger in each and every face walking towards the conference room: the hunger to learn, the hunger to share and the hunger to bond.

There was no competing and this was the nicest feeling. For once, we were not sent by our agencies to prove to the world that we were the best of the best. LIA found a way to make this rivalry disappear for five inspiring and unforgettable days. Most of us left Vegas poor as hell, but we all left winners. I left the conference hoping to be able to go back every year. I am extremely thankful to everyone who made this experience possible. 

It took us all just a couple hours to realize that no matter where you are in the world, there are going to be annoying clients, long working hours and projects you wish you did not have to work on. Creative LIAisons was a reminder of all the beautiful things that can come out of advertising and a slap in the face, telling us to wake up and stop complaining. All creatives have a role to play, and we all get to choose how to play this role and what we want to do with our “gift”. We get to decide the marks we leave for the future and we are responsible for the way we are going to be remembered. We should all want to be remembered for something great. People do not care about what we do. It is up to us to find ways to make them care, to grab their attention and make them listen.

What happens in Vegas should stay in Vegas, but we, as Creative LIAisons attendees, are all responsible for spreading the motivational words that were passed onto us to all those who did not get the same amazing opportunity as us. 

Celebrating and investing
in creativity