CELEBRATING AND INVESTING IN CREATIVITY
 

2015 Creative LIAisons

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Martin Hoefkes

Copywriter
Leo Burnett
Toronto
Comments

Simply put, Creative LIAisons was one of the most inspiring and insightful experiences of my career so far, and I'm very thankful to have been a part of it. I got to sit in on seminars with topics ranging from trends of winning work, to how the brain thinks creatively, to how to be happy in advertising. I got to witness Amir Kassaei, the Worldwide Chief Creative Officer of DDB talk about Volkswagen just weeks after the scandal. I got to sit with my Global CCO and a half a dozen world-renowned Creative Directors as they discussed the year's best work. And the only part of me that paid for it was my liver.

Celebrating and investing
in creativity