CELEBRATING AND INVESTING IN CREATIVITY
 

2016 Creative LIAisons

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Sylvester Poh

Creative Group Head
iris Worldwide Singapore
Singapore
Comments

The Creative LIAisons program was fantastic. It was an opportunity to meet many other young creatives, and to rub shoulders with a dozen industry moguls, and hear their thoughts about this creative industry in different parts of the world. The highlight of the week was getting to sit in on the LIA Jury Statue Discussions, and learn a bit about the dynamic of the jury room and how the jurors judge the work. The InnerVation Lab, which had a mini, mock “Shark Tank” session for us to present our ideas, was incredibly valuable for me as it taught me to think beyond the brief, and to address the clients’ problems from a business perspective.

Celebrating and investing
in creativity