CELEBRATING AND INVESTING IN CREATIVITY
 

2016 Creative LIAisons

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Zoe Edwards

Copywriter
Y&R NZ
Auckland
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When Kate and I were offered a place at Creative LIAisons, we knew we were in for an enlightening, inspiring trip.

What we didn’t realise was this was an advertising awards show that sacrificed its big glitzy awards show night for a week of fostering young talent from around the world.

And foster they did. After two days of hearing from the top creative minds in the industry and a sit in on the LIA jury statue discussions, we took part in the InnerVation Lab – a lesson in entrepreneurship. Looking at ideas from an entrepreneurial perspective was a fresh take on our role as problem solvers, and presenting our idea to Shark Tank’s Kevin Harrington and Daymond John was a moment we’ll be hard-pressed to forget.

And we got our fair share of glitz in the end, we were in Las Vegas after all. A huge thanks to Campaign Brief for sending us, destroying our livers and feeding our minds. 

Celebrating and investing
in creativity