The Creative LIAisons is perfect proof that award shows do have a purpose: By refraining from a fancy award show the whole budget goes to organizing this amazing event for the young creatives. Where else can you listen to brilliant minds, pitch a business idea to Shark tank members, peek into the judging process and sit at the roulette table later on with the jury? All of this happens in 4 days. Every award show should follow LIA as an example. The amount of experience and great people I met, makes it for sure a once-in-a-lifetime experience.