The Creative LIAisons program is something of its own kind. Not only do you find yourselves sharing the same space with the top up and coming creatives from around the world, you also get the opportunity to soak in the wisdom that Ad Gurus such as Mark Tutssel, Bob Isherwood, and my personal favourite, Pum Lefebure. Then it has to be said that the best element of this entire experience was sitting in on the Jury Statue Discussions. As a young creative, it never dawned on me as to what judges look for when looking for that Grand Prix piece. So thank you LIA for the incredible insights and the new profound global friendships that have come out of this opportunity.