2019 Attendees

Caleb Newberg

Art Director & Designer
VMLY&R
New York

Comments

1. Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

I had always heard great things about LIA, but I’ll admit I didn’t know about the Creative LIAisons program until I was recently selected to go. I’m extremely excited to be included in such an exclusive and immersive program!

2. What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?

I expect the week to be a whirlwind of inspiration but also a creative bootcamp of sorts. I’d like to come out of the program feeling refreshed about the industry and the kind of dedication and passion it takes to make unparalleled creative work. And to be pushed outside my comfort zone!

3. If you were to choose what the speakers present, what topics would you choose?

• Creative burnout and embracing the mundane – in both your personal life and at work.

• Using limitations to your advantage.

• How to be a stronger conceptual thinker.

• How to find inspiration from everyday occurrences.

• Avoiding the trend trap.

• Finding a healthy digital / social media diet

4. If you could choose any juror to interview for two minutes, who would it be and why?

I’d go with Pum Lefebure, because she’s been an icon in the design world for as long as I can remember. I went to design school for my undergrad (shoutout University of Kansas!) and that’s where my focus has always been – and Design Army is a legend in that space.