CELEBRATING AND INVESTING IN CREATIVITY
 

2014 Speakers

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Mark Tutssel

Global Chief Creative Officer
Leo Burnett Worldwide

As Chief Creative Officer of Leo Burnett Worldwide, Mark Tutssel serves as the global network’s creative leader and is responsible for setting the creative vision for the network’s 98 global offices.

Since taking the role in 2005, Mark has helped Leo Burnett move up to the 3rd most awarded network in the world, having more offices contributing to its creative reputation than any other agency network. Leo Burnett Worldwide leads the industry in new-world thinking, topping the Gunn Report “All Gunns Blazing” category for the last 5 years.

In 2014, the network was crowned “Network of the Year” at the International ANDY Awards, the Art Directors Club of New York Awards, and the Cannes Lions Health Awards.

Under his creative leadership, Leo Burnett has developed world-class campaigns for some of the world’s most iconic brands, including Coca-Cola, McDonald’s and Samsung among others. Two of his clients, Coca-Cola and McDonald’s, have both been named Cannes “Creative Marketer of the Year” in the last two years.

In 2013, Mark introduced “Creativity Without Borders”, a new-world vision for marketing communications to the Leo Burnett network.

One of the most awarded creative directors in the industry, his work has garnered every major creative accolade including the prestigious Cannes Grand Prix and 72 Lions. Mark’s professional success has been rooted in his belief in the power of ideas, and that creativity can change the world.

Mark has had the honour of chairing the world’s greatest award shows, including D&AD, Eurobest, Spikes, International Andy Awards, Clios, AdFest, Art Directors Club of Europe, London International Awards, and the International YoungGuns. He is also one of the only creative directors in the world to serve as a Cannes Lions Jury President three times. In 2008, he was the President of the Cannes Titanium & Integrated Jury, in 2010, he was the President of both the Film and Press Juries, and in 2013, he served as the President of Direct.

Campaign Magazine named Mark the No.1 Worldwide Creative Director, earning the title of top global Creative Crusader.

He is a member of the Royal Society of Arts, co-authored a book on Leo Burnett’s “HumanKind” philosophy, and when not on an airplane, Mark can be found at home in Chicago or London.

Comments

LIA 'Creative Conversations' speaks for itself. It is a remarkable contribution to the industry. To invest in the next generation in such an immersive, educational and inspirational way is invaluable. For the young creatives assembled in Las Vegas it is a breeding ground for new ways of thinking. Having access to some of the finest creative minds in our industry is a once in a lifetime opportunity. To be given the privilege of sitting in the jury rooms and the chance to absorb the intelligent conversations around the best ideas of the calendar year is worth its weight in gold.

LIA has set a new benchmark for education. It is visionary in its approach and one that speaks volumes of the LIA brand.

Celebrating and investing
in creativity