Ralph is a world authority on radio advertising.
He started his career as an agency writer in 1987, winning a Clio Award for one of his first radio ads. He got the hint and has specialised in radio ever since.
Ralph co-founded Eardrum in London in 1990, and has since launched a new office in Australia. Eardrum is now the most awarded radio and audio agency in the world, producing innovative radio campaigns, imaging and branded content for advertisers, agencies and radio networks around the world.
His passion for the medium is fuelled by a determination to innovate, subvert and explore new ways for brands to connect to their audience through sound. In the last 3 years alone, Eardrum has won 15 major international awards, including three Gold Lions, One Show Grand Prix, New York Festival Gold, and was named Radio & Audio Agency of the Year at the 2013 London International Awards.
In recognition of these accolades, he was selected as one of the ‘advertising legends’ to serve as jury President at the 60th anniversary of the Cannes Lions Festival.
His creative workshops never fail to enthuse advertisers and inspire creatives.
One day his Mother will know what he does for a living.
LIA ‘Creative Conversations’ gets you closer to the most respected names in the business. You’ll learn from them professionally, and see what makes them tick as people. It’s like a backstage pass to your favourite gig.
The attendees of ‘Creative Conversations’ get to see the top ECDs from around the world in action - actually judging the work you or your agency have entered. In one judging session, you’ll learn how to appraise your own ideas more effectively and understand what judges want.