CELEBRATING AND INVESTING IN CREATIVITY
 

2017 JUDGING COMMENTS

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Bobby C. Martin Jr. - Jury President
Design | Package Design | Verbal Identity

Founding Partner
OCD | The Original Champions of Design
New York
Comments

Great design can make the hair stand up on the back of your neck. That’s exactly what happens when you see Morton Salt with OKGO's Walk Her Walk video for the first time. It’s a brilliant idea that blasts a 169 year old company into the future in a meticulously planned and flawlessly executed 4.2 seconds. 

You can watch Volvo’s The GetAway Car film over and over and over. Each time it provokes in a completely different way. The brand – in the process of reinventing itself – taps into the very essence of what drives us to be better and in that moment it reminds us never forget the things we love. 
 

Celebrating and investing
in creativity