CELEBRATING AND INVESTING IN CREATIVITY
 

2017 JUDGING COMMENTS

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Jay Gelardi
Digital

Executive Creative Director
Huge
Los Angeles
Comments

My LIA judging experience was an absolute pleasure. The other jurors on the Digital panel added some great international perspective, which catalyzed a lively debate. 
 
Although consensus was generally reached without any major contention, the Grand LIA, quite rightly, wasn't decided upon so easily, with two impassioned factions fervidly pleading their respective cases. 
 
In the end I believe we made the right decision in awarding Rimowa's Electronic Bag Tag case for a genuinely game changing utility. The Digital jury needs to reward this kind of thinking, and I proud of how we ultimately came to that conclusion. 
 

Celebrating and investing
in creativity