The creative brilliance responsible for making the iconic M&M’S “human” and for the legendary Allstate’s “Mayhem” campaign once dreamed of a life outside of a suburban neighborhood in the Carolinas after watching Ridley’s Scott’s “Share the Fantasy” spot for Chanel. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director. In 2009, she moved to Leo Burnett USA, where she was credited with the shop’s creative resurgence.
As Global Chief Creative Officer at FCB, Susan furthers Carter Murray’s ambition to burnish the agency’s creative product and reputation. Susan is one of the industry’s leading creatives and an important voice representing women. She has received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, Advertising Age’s 100 Most Influential Women, Business Insider’s Most Creative Women in Advertising and induction into the AAF’s Hall of Achievement.