 Jury President
Bill Bruce
Chairman/Chief Creative Officer
BBDO New York, New York |
Bill Bruce is responsible for overseeing BBDO New York's creative output for its ever-growing client roster and to drive the Agency towards its goal of being the best creative agency in New York and beyond.
Previously, Bill was known for his work for Mountain Dew, which he gave a look and an attitude to America's Gen-Xers when two commercials launched the 'Do the Dew' campaign in 1993.
Today, 'Do the Dew' is the longest-running campaign in the soft drink category and continues to take its trademark irreverence to new heights. In fact, Mountain Dew was the only top ten soft drink brand to gain market share this past year.
Bill has also received accolades for his work on brands Pepsi, Sierra Mist, Aquafina, and DuPont Stainmaster from awards shows such as Cannes, London International Awards, Clio, Emmy's and more. Bill created the "Shockingly Refreshing" advertising to support the launch of Sierra Mist, PepsiCo's lemon-lime soft drink and a series of sitcom-commercials, entitled 'Mist-Takes' which were among the most popular in the 2006 Super Bowl. His Emmy nominated Aquafina 'Drink More Water' campaign has kept that brand in the number 1 position in its category. More recently, Bill has been involved with the launch of AMP Energy Drink, and the new 'love/hate' campaign for New Balance.
Beyond this, Bill has also been a major contributor to many other BBDO clients ranging from Chrysler to Sony to Target, which enjoyed its best 2-day sale in history behind the Bruce-inspired David Blaine promotion partnership in 2006.
Bill joined BBDO as a copywriter in 1987. One year later, he was made a creative supervisor and elected a vice president. In 1993 Bill was appointed as creative director. He was promoted to his current position in October 2005.
Prior to BBDO, Bill was a copywriter on the Ford account at J.Walter Thompson in Detroit. He also spent a year as a copywriter at BBDO Detroit.
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