22nd Annual London International Awards
Announces its 2007 Winners by Country Dated 12th November 2007
Press Release: Canada
FROM: London International Awards
www.liaawards.com
Rubenstein Associates, New York
Susan Weingram + 1 212 843-8056 / + 1 917-903-5280 sweingram@rubenstein.com
OGILVY & MATHER TORONTO WINS TWO GRAND PRIZES AT PRESTIGIOUS LONDON INTERNATIONAL AWARDS 2007
Eleven Canadian Advertising, Design and Digital Media Companies Capture Two Grand Prizes, Seven Gold Statues, and 14 Silver Statues
(London, November 12, 2007) – “Evolution” for the Dove Self Esteem Fund from Ogilvy & Mather Toronto won two Grand Prizes in the mediums of Digital Media and Television/Cinema tonight at the London International Awards 2007. Only six Grand Prizes were awarded at the ceremony, chosen from a pool of 17,660 submissions. Now in its 22nd year, the London International Awards honours excellence in Advertising, Design and Digital Media.
Eleven Canadian Advertising, Design and Digital Media companies were also recognised for their superior entries at tonight’s awards ceremony held at the Hippodrome. 21 entries from Canada in the mediums of Print, Package Design, Digital Media, Television/Cinema, Poster & Outdoor and Radio were chosen as Gold and Silver Statue winners. 62 entries in total from Canada reached Finalist status.
The eleven companies that won Gold and Silver Statues include: ACLC,Toronto– one Gold Statue in Print
Product/Service: Mount Pleasant Group of Cemeteries
Title: “Polka Music and Lederhosen”
Category: Copywriting
Brandever Strategy, Vancouver – one Gold Statue and one Silver Statue in Package Design
Award: Gold Statue
Product/Service: megalomaniac
Category: Beverages - Alcoholic
Award: Silver Statue
Product/Service: Le Vin
Category: Cosmetics
DDB Canada, Toronto – one Gold Statue and six Silver Statues in Radio
Award/Medium: Gold Statue/Radio
Product/Service: Philips Canada
Title: “Gardening Tips”
Category: Personal/Gift Items
Downtown Partners– one Silver Statue in Poster & Outdoor
Product/Service: Canadian Red Cross
Title: “Fallen Woman”
Category: Ambient Indoor
GJP Advertising and Design, Toronto- one Silver Statue in Design
Product/Service: Gee Beauty
Title: “Down Below”
Category: Corporate Identity
lg2, Montreal - one Silver Statue in Print
Product/Service: Sears Optical
Title: “Differences”
Category: Retail Stores
Ogilvy & Mather, Toronto - One Gold Statue for Digital Media and two Gold Statues in Television/Cinema
Award/Medium: Gold Statue / Digital Media (1), Television/Cinema (2)
Product/Service: Dove Self Esteem Fund
Title: “Evolution”
Category: Viral, Corporate, Cosmetics/Toiletries
HYPERLINK "http://www.youtube.com/watch?v=iYhCn0jf46u" http://www.youtube.com/watch?v=iYhCn0jf46U
** Dove Self-Esteem Fund – “Evolution” won two GRAND PRIZES in Digital Media and Television/Cinema **
Publicis Toronto- one Silver Statue in Print
Product/Service: Purolator
Title: “Fedup”
Category: Business to Business
Rethink, Vancouver - one Silver Statue in Poster & Outdoor and one Silver Statue in Print
Product/Service: Playland Amusement Park
Title: “Frank;” “Monkey;” “Dog;” “Pig”
Categories: Transport Campaign; Entertainment
Target, Newfoundland - one Silver Statue in Television/Cinema
Product/Service: Newfoundland & Labrador Brand
Title: “Brand Launch Animation”
Category: Lyrics with Original Music
TAXI Canada, Toronto - one Gold Statue in Television/Cinema
Product/Service – Viagra
Title: “Chuckwubble (Dog Park);” “Wombleminki (Diner);” “Flangerati (BBQ);” “Wubbleflapps (Bowling)”
Category: Campaign
Of the 17,660 submissions, only six percent (6%) reached Finalist status. Of those elite selections, 1.4% attained Silver status and only 0.5% were awarded Gold Statues. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.
“Dove “Evolution,” which won two Grand Prizes is a great example of the convergence of media said Barbara Levy, President of London International Awards. “Canada has done outstandingly well this year, winning in almost every medium.”
A complete list of finalists and winners can be viewed at London International Awards’ website, www.liaawards.com. To obtain high-resolution images, an FTP site is available. For further information, please contact Susan Weingram at (212) 843-8056 or sweingram@rubenstein.com or Andrea Sioris at (212) 843-9368 or asioris@rubenstein.com.
