22nd Annual London International Awards
Announces its 2007 Winners by Country Dated 12th November 2007
Press Release: United States
FROM: London International Awards
www.liaawards.com
Rubenstein Associates, New York
Susan Weingram + 1 212 843-8056 / + 1 917-903-5280 sweingram@rubenstein.com
U.S. COMPANIES CAPTURE THE MOST STATUES AT PRESTIGIOUS LONDON INTERNATIONAL AWARDS 2007
USA Wins One Grand Prize, 31 Gold Statues, 63 Silver Statues
(London, November 12, 2007) – 94 entries from 25 companies in the United States have been chosen as Gold and Silver Statue winners in the mediums of Design, Digital Media, Integrated Media, Package Design, Poster & Outdoor, Print, Radio and Television/Cinema for the 2007 London International Awards at the Hippodrome this evening. Now in its 22nd year, the London International Awards honours excellence in Advertising, Design and Digital Media.
One U.S. entry captured the Grand Prize Statue for Print. Saatchi & Saatchi, New York won the Grand Prize with its Print ads, “20th Century,” “Life,” “2/23/07.” Only six Grand Prizes were awarded at the ceremony, chosen from a pool of 17,660 submissions.
The 25 companies that won Gold and Silver Statues include:
65Media of Marina Del Rey, CA won one Gold Statue in Digital Media
Product/Service: Simpsons
Title: The Simpsons Movie
Category: Entertainment
Arnold of Boston won one Gold and two Silver Statues in Television/Cinema, one
Silver Statue in Integrated Media, one Silver Statue in Print and two Silver Statues in Radio
Award/Medium: Gold / Television/Cinema
Product/Service: Truth
Title: “Singing Cowboy;” “Garbage Cans;” “Melting Moms”
Category: Public Service/Social Welfare Campaign
Award/Medium: Silver / Print
Product/Service: Truth
Titles: “Exterminator;” “Candy Store;” “Lunch Lady”
Category: Public Service/Social Welfare Campaign
Award/Medium: Silver / Radio (2)
Product/Service: Truth
Title: “Song”
Categories: Public Service/Social Welfare Campaign, Copywriting
Award/Medium: Silver/Integrated Media
Category: Public Service/Social Welfare Campaign
Product/Service: Infect Truth
BBDO New York won two Gold Statues and five Silver Statues in Poster & Outdoor, one
Gold Statue and five Silver Statues in Television/Cinema, one Silver Statue in Integrated Media, one Silver Statue in Print and one Silver Statue in Radio
Award/Medium: Silver / Radio
Product/Service: eBay Motors
Title: “Podium”
Category: Retail Services
Ciulla|MLR of Chicago won one Silver Statue in Package Design
Product/Service: BIKE Proflex 2
Category: Structural Packaging
Crispin Porter + Bogusky of Miami won four Gold Statues and three Silver Statues for Digital Media, two Silver Statues in Television/Cinema, one Silver Statue in Integrated Media, one Silver Statue in Print and one Silver Statue in Radio
Award/Medium: Gold / Digital Media
Product/Service: Volkswagen Jetta
Title: “Safe Happens Campaign”
Category: Online Campaign
http://www.cpbgroup.com/awards/vwfeaturesjettaintegrated.html
Award/Medium: Gold / Digital Media
Product/Service: Volkswagen
Title: “Blank Like a Rabbit”
Category: Interactive Banners
http://www.cpbgroup.com/awards/blanklikearabbit.html
Award/Medium: Gold / Digital Media (2)
Product/Service: Burger King
Title: “XBOX Games Innovative Campaign”
Category: Online Campaign
Weird Wonderful Work
http://www.cbcgroup.com/awards/bkxboxgamesintegrated.html
Award/Medium: Silver / Digital Media (2)
Product/Service: Volkswagen
Title: “Rabbit Campaign”
Category: Online Campaign
http://www.cpbgroup.com/awards/vwfeaturesrabbitintegrated.html
Award/Medium: Silver / Digital Media
Product/Service: Coke Zero
Title: “CokeZero.com”
Category: Beverages – Non-Alcoholic
http://www.cpbgroup.com/awards/cokezero07.html
Award/Medium: Silver / TV/Cinema
Product/Service: JC Penny
Title: “Traditions”
Category: Special Adaptation of Popular Music
DraftFCB of New York won one Silver Statue in Radio
Award/Medium: Silver / Radio
Product/Service: Heating and Air Conditioning
Title: “Taxidermist”
Category: Copywriting
Goodby, Silverstein and Partners of San Francisco won two Gold Statues and one Silver Statue In Digital Media
Award/Medium: Gold / Digital Media (2)
Product/Service: Got Milk
Title: “Get the Glass”
Category: Online Games; Beverages – Non-Alcoholic
http://www.gettheglass.com
Award/Medium: Silver / Digital Media
Product/Service: Adobe Systems
Title: “Adobe CS3 Interactive Installation”
Category: Weird Wonderful Work
http://www.goodbysilverstein.com/adobe/digital_wall/
harvest of Santa Monica, CA won one Gold Statue in Television/Cinema
Product/Service: AIDS Awareness
Title: “Condom vs. Aids"
Category: Public Service/Social Welfare
JWT Chicago won one Silver Statue in Print
Product/Service: Illinois Bureau of Tourism
Title: “Cozy Dog;” Naked Mole Rats;” Lipizzan Stallions”
Category: Illustration Campaign
La Comunidad of Miami won one Silver Statue in Print
Product/Service: La Nacion
Title: “Hug;” “Roberto;” “Boss;” “Maradona;” “Wheat Bread”
Category: Consumer Campaign
Leo Burnett of Chicago won four Gold Statues and one Silver Statue in Poster & Outdoor, two Gold Statues in Print, six Silver Statues in Print and three Silver Statues in Television/Cinema
Los Angeles Times Media Group won one Silver Statue in Television/Cinema
Product/Service: Los Angeles Film Festival
Title: “Playground”
Category: Low Budget
McCann Erickson of New York won one Silver Statue in Design
Product/Service: G’z One Type V Phone
Title: “Call the Fish”
Category: Point of Purchase
McCann Worldgroup of San Francisco won one Gold Statue in Digital Media and one Silver Statue in Television/Cinema
Award/Medium: Gold / Digital Media Award/Medium: Silver / TV/Cinema
Product/Service: Windows Vista Product/Service: XBox 360
Title: “Clearification” Title: “Cops and Robbers – 3:00”
Category: Business to Business Category: Entertainment
http://www.clearification.com
MMB of Boston won one Gold Statue in Radio
Product/Service: Subway
Title: “Bedonkadonk”
Category: Retail Foods
Ogilvy & Mather, New York won one Gold Statue and one Silver Statue in Television/Cinema
Award/Medium: Gold / TV/Cinema
Product/Service: American Express
Title: “Animals”
Category: Direction - Dialogue
Award/Medium: Silver / TV/Cinema
Product/Service: American Express Title: “Animals”
Category:Banking/Financial/Insurance
Ogilvy & Mather Vietnam (via Chicago) won one Silver Statue in Print
Product/Service: Preservation Council of Illinois
Title: “Historic Gems;” “Frank Lloyd Wright;” Architectural Treasures;” “Grand Ceilings;” “Apollo Theatre”
Category: Public Service/Social Welfare Campaign
Pond Radio Entertainment of San Francisco won one Silver Statue in Radio
Product/Service: TypingMaster Pro
Title: “Talk Like You Type”
Category: Corporate
Publicis & Hal Riney of San Francisco won one Silver Statue in Poster & Outdoor
Product/Service: Red Cross Bay Area
Title: “Mobile Billboard”
Category: Billboards
R/GA of New York won one Silver Statue in Digital Media
Product/Service: Verizon
Title: “Verizon Action Hero”
Category: Utilities
http://www.rga.com/award/action_hero.html
Saatchi & Saatchi New York won two Gold Statues and one Silver Statue in Poster & Outdoor,
five Gold Statues and one Silver Statue in Print and two Gold Statues and two Silver Statues in Television/Cinema
Sandstrom Design of Portland won one Gold Statue and one Silver Statue in Package Design, and one Silver Statue in Design
Award/Medium: Gold / Package Design
Product/Service: St. Germain
Category: Beverages – Alcoholic
Award/Medium: Silver / Design
Product/Service: Mint Identity
Category: Corporate Identity
BWA\Chiat\Day of New York won one Silver Statue in Print
Product/Service: Snickers- It’s What You Would Want
Title: “Mr. Smith;” “Mr. Caramone;” “Mrs. Withers"
Category: Consumer Campaign
TM+Sedgwick Rd of Irving, TX won one Silver Statue in Print
Product/Service: American Airlines
Title: UK Brand Press – Harvard
Category: Travel & Tourism
Young & Rubicam Chicago won one Silver Statue in Print and one Silver Statue
Television/Cinema
Award/Medium: Silver / Print
Product/Service: National Parks Conservation Association
Title: “Yosemite Falls;” “Delicate Arch:” “Giant Sequoia”
Category: Public Service/Social Welfare Campaign
Award/Medium: Silver / Television/Cinema
Product/Service: SOS
Title: “SOS”
Category: Best Use of Music
318 entries from the U.S. reached Finalist status. Of the 17,660 total submissions from 81 countries, only six percent (6%) reached Finalist status. From that elite group, 1.4% attained Silver status and only 0.5% were awarded Gold Statues. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.
“It is clear that the USA continues to produce some very sophisticated work that is impacting the advertising industry as a whole,” said Barbara Levy, President of London International Awards. "As an organization devoted to acknowledging creative endeavors, we feel privileged to highlight the tremendous talent that is consistently showcased by the United States."
A complete list of finalists and winners can be viewed at London International Awards’ website, www.liaawards.com. To obtain high-resolution images, an FTP site is available. For further information, please contact Susan Weingram at (212) 843-8056 or sweingram@rubenstein.com or Andrea Sioris at (212) 843-9368 or asioris@rubenstein.com.
