FROM: London International Awards

Rubenstein Associates, New York
Susan Weingram + 1 212 843-8056 / + 1 917-903-5280
sweingram@rubenstein.com

THE 20th ANNUAL LONDON INTERNATIONAL AWARDS
AN OUTSTANDING 16,686 ENTRIES
FROM 79 COUNTRIES AND A TOTAL OF
128 WINNERS AND FIVE GRAND PRIZES

(London, 7 November, 2005) - - The 2005 London International Awards honouring Advertising, Design and Interactive Media received 16,686 entries from 79 countries. The total number of finalists was 1,609 and the total number of winners was 128.

A complete list of winners - including images and credits - is available by clicking here.
For more information, please contact London International Awards at 44 (0) 1480 896 638.

GRAND PRIZE WINNERS

Below the Line/Collateral Grand Prize Winner

Science Museum – “Serious on the Outside”
Taxi Studio, Bristol

Poster & Outdoor Grand Prize Winner

Lego – “Street Building”, “Office Building”
Ogilvy & Mather, Santiago

Print Grand Prize Winner

Dove – “Oversized? Outstanding?”
Ogilvy & Mather, London

Radio Grand Prize Winner

Bud Light – “Genius/Mr.Cargo Pants Designer”, “Mr. Miniature Train Modeler”,
“Mr. Really Big Pet Snake Owner”
DDB Chicago, Chicago

Television/Cinema Grand Prize Winner

Honda Diesel – “Grrr”
Wieden & Kennedy, London

WINNERS

Below the Line/Collateral

ANNUAL REPORTS
Ameristar Casino – “2004 Investor Guides”
Eleven, San Francisco

BROCHURES/CATALOGUES - AUTOMOTIVE
Audi Quattro – “Moments 25 Years of Quattro”
Phillipp Und Keuntje, Hamburg

BROCHURES/CATALOGUES – CONSUMER
Raffles Hotel – “The Etiquette Book”
Springer & Jacoby, Hamburg

BROCHURES/CATALOGUES – TRADE
Science Museum – “Serious on the Outside”
Taxi Studio, Bristol

CALENDARS
Berlin Recycling – “Recycling Calendar 2005”
oysterbay, Hamburg

CORPORATE IDENTITY
Olly Products – “Olly Washing Powder”
P&W, London

DIRECT MAIL - CONSUMER
Wrigley Canada – “Freedent”
Leo Burnett, Toronto

DIRECT MAIL - TRADE
Henkel – “Pattex 3D Puzzle”
DDB Germany, Berlin

POINT-OF-PURCHASE – TEMPORARY
Ken Follett Eisfieber – “Quarantine Box”
Serviceplan Gruppe für Innovative Kommunikation, Munich

SELF-PROMOTION
Like a River Brand – “Tooled Up”
Like a River Brand Agency, Manchester

Integrated Media

MINI – “Counterfeit”
Crispin Porter + Bogusky, Miami

Interactive Media - On-Line Advertising

BEYOND THE BANNER
Japan Advertising Council – “Driver’s Eye”
Dentsu Inc., Tokyo

E-MAIL ADVERTISING
Ogilvy – “New Year Greeting”
Ogilvy Interactive, Buenos Aires

INTERACTIVE BANNERS
Nike ID – “Nike Sneakers”
Framfab Denmark, Copenhagen

LINK ONLY
Ogilvy Interactive – “Self Promotion”
Ogilvyone worldwide, Sao Paulo

ON-LINE CAMPAIGN
Intel – “Monsters”
Euro RSCG 4D, Sao Paulo

ON-LINE FILM
Nec e616 Extreme
Lowe Tesch, Stockholm

SCREENSAVERS
Mercedes Benz – “M Class”
Elephant Seven, Hamburg

WEIRD WONDERFUL WORK
Burger King – “Sixth Sense”
Crispin Porter + Bogusky, Miami

Interactive Media - Websites

APPAREL
Alpargatas – “Havaianas”
Almap BBDO, Sao Paulo

AUTOMOTIVE
Saturn Relay – “Minisite”
Goodby, Silverstein & Partners, San Francisco

BANKING/FINANCIAL/INSURANCE
If – “The Bad Luck Test”
Forsman & Bodenfors, Gothenburg

BEVERAGES
Nestea – “Ice”
Juxt Interactive, Newport Beach

CORPORATE IMAGE
Viaduct – “Viaduct”
De-Construct, London

COSMETIC
Method – “Come Clean Web”
Crispin Porter + Bogusky, Miami

E-COMMERCE
Musiclens – “In Tune With You”
DDD Design, Hamburg

ELECTRONIC
Nokia N-Gage – “Snakes”
Farfar, Stockholm

ENTERTAINMENT
Lemony Snicket’s A Series of Unfortunate Events – “Unfortunate Events”
65 Media, California

FOODS
Wendy’s – “Good to be Square”
Hornet, New York

HOME FURNISHINGS/APPLIANCES
Irmaos Campana – “Campana Brothers”
F/Nazca Saatchi & Saatchi 4D, Sao Paulo

ON-LINE GAMES
Russia Party – “Russia Party”
Jung Von Matt, Stuttgart

PUBLIC SERVICE/SOCIAL WELFARE
Nekar Valley Green Space – “Green Space”
Jung Von Matt, Stuttgart

RECREATION EQUIPMENT
Kodak – “Kodak Gallery”
Ogilvyone, New York

RETAIL FOODS
McDonald’s – “McDonald’s”
Tribal DDB, Chicago

SELF PROMOTION
Dentsu – “Design Tank”
Dentsu Inc., Tokyo

SPORTS
Nike – “Gridiron”
R/GA, New York

TRAVEL
NYC to Tahiti Non-Stop – “NYC - Tahiti”
Saatchi & Saatchi, New York

Package Design

AUTOMOTIVE PRODUCTS
Mr. Clean – “Auto Dry”
Libby Perszyk Kathman, Cincinnati

BEVERAGES - ALCOHOLIC
U’Luvka Vodka
Aloof Design, Lewes, United Kingdom

BEVERAGES – NON-ALCOHOLIC
Soho Soda – “Soho Soda”
Arizona Beverages, Lake Success, New York

COSMETICS
Pola – “Estina Alvita”
Pola Chemical Industries, Tokyo

ENTERTAINMENT/MUSIC
Chi Mei Classical Music
Chi Mei Fine Art, Tainan County, Taiwan

FOODS
Waitrose – “Premium Dried Fruits”
Turner Duckworth, London

GIFT ITEMS
Wajima Genten Salt Senbyo/Natural Bittern
Nabatame Design Co., Ltd., Tokyo

SPECIAL PACKAGING
Verlag Hermann Schmidt Mainz – ”DTP Typometer”
strichpunkt, Stuttgart

TOBACCO PRODUCTS
Carlton – “Flavours”
DPZ, São Paulo

TOILETERIES/PHARMACEUTICALS
Toni & Guy – “Label M”
Pure Equator, Nottingham, United Kingdom

Poster & Outdoor

BILLBOARD CAMPAIGN
Nike – “Bernard Wall”, “Perdita Jumping”, “Bernard Crashing”
Taxi, Toronto

EVENT POSTER CAMPAIGN
Bogotá Real – “Pope-Mother Theresa”, “Lady Di”, “Rome”
JWT, Bogotá

POSTER CAMPAIGN
Fevicol Adhesive – “Feviloc”, “Familicol”, “Fevibone”
Ogilvy & Mather, Mumbai

SPECTACULAR CAMPAIGN
Lego – “Street Building”, “Office Building”
Ogilvy & Mather, Santiago

TRANSPORT CAMPAIGN
Internet Portal Site ‘goo’ – “Answer It! Goo”
Dentsu Inc., Tokyo

BILLBOARD
The Economist – “Light Bulb”
Abbott Mead Vickers BBDO, London

EVENT POSTER
Zinema Zombie Second Season/Bogota Museum of Modern Art – “Hands”
DDB, Colombia, Bogotá

POSTERS
Rent-a-Costume.com – “Kangaroo”
Springer & Jacoby, Hamburg

SPECTACULAR
Austrian Red Cross ‘Give Life Campaign’ - "Mobile Display-Pulsing Bag"
Demner, Merlicke & Bergmann, Vienna

SPECTACULAR
Contemporary Art Gallery – “Button Wall”
Rethink, Vancouver

TRANSPORT
Robijn Detergent – “Taxi Launderette”
PPGH/JWT Group, Amsterdam

Print

CONSUMER CAMPAIGN
NYC to Tahiti Non-Stop – “Skyline”, “Dancer”, “Crowd”, “Snowflake”
Saatchi & Saatchi, New York

PUBLIC SERVICE CAMPAIGN
WWF Global Warming – “Where on Earth”, “We Are Drowning”, “Waiting for Rescue”
Ogilvy & Mather, Bangkok

TRADE CAMPAIGN
Hudson Repro/Print Production – “Clockwork”, “Creature”, “Panther”, “Riding Hood”
Saatchi & Saatchi, New York

APPAREL
Havaianas Slick – “It Won’t Come Off”
Almap BBDO, Sao Paulo

ART DIRECTION
Type Museum – “Winter”
Abbott Mead Vickers BBDO, London

AUTOMOTIVE
Volkswagen – “King Kong”
DDB London, London

BANKING/FINANCIAL/INSURANCE
HSBC Insurance – “House”
JWT, São Paulo

BEST USE OF ILLUSTRATION
Worldwide Fund for Nature (WWF) – Family Tree – “Elephant”
Ogilvy & Mather, Frankfurt

BEST USE OF PHOTOGRAPHY
Harrods – “Stitch That”
Ogilvy & Mather, London

COPYWRITING
Exclusive Books – “Dummy Copy”
Ogilvy South Africa, Johannesburg

CORPORATE IMAGE
Volkswagen – “Clapper”
Arnold Worldwide, Toronto

COSMETICS/TOILETRIES
Dove – “Oversized? Outstanding?”
Ogilvy & Mather, London

HOME ENTERTAINMENT EQUIPMENT
LG Karaoke – “Imayin oool de Pipol”
JWT, México City

HOME FURNISHINGS/APPLIANCES
Meissen Porcelain – “Tin of Sardines”
Scholz & Friends, Berlin

HOME MAINTENANCE
Nugget Shoe Polish – “Police Officer, Use the Shine”
The Jupiter Drawing Room (South Africa), Johannesburg

INDUSTRIAL
GE Shadows – “Plane & Bird”
BBDO New York, New York

MEDIA PROMOTION
N24 News Channel Seeing-What’s-Behind-Campaign” – “GI”
Scholz & Friends, Berlin

OFFICE EQUIPMENT
Bisley Cabinet – “Autumn”
JWT - Japan, Tokyo

PERSONAL ITEMS/GIFT ITEMS
Pilot G-Tec C4 Ultrafine - “Love/Hate”
Grey & Trace, Barcelona

PHARMACEUTICALS
Panadol – “One is Enough - Bush”
Y&R Wunderman, Beijing

PUBLIC SERVICE/SOCIAL WELFARE
Artsen Zonder Grenzen – Medecins Sans Frontières – “Blanket”
Duval Guillaume, Brussels

RECREATION EQUIPMENT
Clue Board Game – “Be Careful Anything You Do Can be a Clue”
DPZ Propaganda, São Paulo

RETAIL SERVICES
Berlitz Language School – “The Chinatown-Ad”
Scholz & Friends, Berlin

RETAIL STORES
Harvey Nichols – “Toilet Paper”
DDB London, London

TRADE
Leo Burnett – “House Ad”
Leo Burnett Canada, Toronto

Radio

CAMPAIGN
Bud Light – “Genius/Mr.Cargo Pants Designer”, “Mr. Miniature Train Modeler”,
“Mr. Really Big Pet Snake Owner”
DDB Chicago, Chicago

AUTOMOTIVE
Volkswagen Touareg V6 TDI – “Mother”
Grabarz & Partners, Hamburg

BEVERAGES - ALCOHOLIC
Bud Light – “Genius/Mr.Gangsta Rapper Posse Member”
DDB Chicago, Chicago

CONCEIVED & PRODUCED BY STATION
South Yorkshire Safety Partnership – “Killed Someone”
LINCS FM Group, Doncaster, United Kingdom

COSMETICS/TOILETRIES/PHARMACEUTICALS
Tag Body Spray – “Ember”
Arnold Worldwide, Boston

ENTERTAINMENT
Science World – “Questions”
Rethink, Vancouver

FOODS
Golden Grain Mission Pasta – “Not Seeing It”
Cramer-Krasselt, Milwaukee

HOME PRODUCTS
Epson Photo Printer – “Jed”
DDB Canada, Toronto

HUMOUR
Virgin Mobile – “Banana”
Fallon, New York

MEDIA PROMOTION
Jeopardy – “Cab Calloway”
Oink Ink Radio, New York

ORIGINAL MUSIC WITH LYRICS
MPH Windows – “19”
ROCK FM, Preston

PERSONAL ITEMS/GIFT ITEMS
Virgin Mobile – “Trifecta”
Fallon, New York

PUBLIC SERVICE/SOCIAL WELFARE
Open Family – “Vicious Circle Boy”
Grey Worldwide, Melbourne

RECREATION EQUIPMENT
DDM by Dragon CD-R & DVD-R – “Skipping Disks”
Bates, Kuala Lumpur

RETAIL SERVICES
Lua Nova Sound Productions – “Bleep”
Ogilvy, Sao Paulo

RETAIL STORES
Office Max – “Mad Needle Piercing”
DDB, Chicago

SOUND DESIGN
Feria del Disco – “Mother”
Ogilvy & Mather, Santiago

SPECIAL ADAPTATION OF MUSIC
Muehlehalde Home of the Blind – “I Just Called . . .”
Ruf Lanz, Zurich

Television/Cinema

CAMPAIGN
Fakta – “Barcode1”, “Barcode2”, “Moving Goods”
Uncle Grey, Århus

LOW BUDGET – CAMPAIGN
Association for the Blind & Visually Impaired Hamburg – “Country Doctor”,
“Operation”, “Clarification Plant”
Grabarz & Partner, Hamburg

ANIMATION - COMPUTER
Golf GTI – “Singin’ in the Rain”
DDB London, London

AUTOMOTIVE
Honda Diesel – “Grrr”
Wieden & Kennedy, London

BANKING/FINANCIAL/INSURANCE
American Express – “Robert De Niro”
Ogilvy & Mather, New York

BEVERAGES – ALCOHOLIC
Miller Lite – “Victims”
Y&R Chicago, Chicago

CINEMATOGRAPHY
American Express – “Robert De Niro”
Ogilvy & Mather, New York

CORPORATE
Skynet Belgacom – World Wide Whatever”
Mortierbrigade, Brussels

CORPORATE VIDEO
Kodak – “The Gallery”
Ogilvy & Mather, New York

DIRECTION - DIALOGUE
Levi’s – “Bike”
Academy Productions, London

DIRECTION - VISUAL
Stella Artois – “Ice Skating Priests”
Academy Productions, London

EDITING
Golf GTI – “For Boys Who Were Always Men”
DDB, Berlin

FOODS
Müller – “I Got Life”
Whitehouse, Chicago

HOME MAINTENANCE
GLAD Refuse Bags – “Prisoner”
DDB South Africa, Johannesburg

LOW BUDGET
LMU Basketball – “Static Cling”
Harvest, Santa Monica

MEDIA PROMOTIONS
CMT – “Duelling Sitars”
Zig, Toronto

NEW DIRECTOR - BROADCAST
Mercedes-Benz Convertibles – “Sounds of Summer”
Springer & Jacoby, Hamburg

ORIGINAL MUSIC WITH LYRICS
Honda Diesel – “Grrr”
Wieden & Kennedy, London

PHARMACEUTICALS
Hall Coughdrops – “Doctor’s Office”
Steam Films, Toronto

PUBLIC SERVICE/SOCIAL WELFARE
Peruvian Children Cancer Foundation – “Magic”
Leo Burnett, Chicago

RECREATION EQUIPMENT
Olympus – “Distorted Dogs”
Springer & Jacoby, Amsterdam

RETAIL SERVICES
Science World – “Boardroom”
Rethink, Vancouver

RETAIL STORES
Fakta – “Barcode 1”
Uncle Grey, Århus

SOUND DESIGN
Nabu\Nature Conservation – “Diver”
Y&R, Frankfurt

SPECIAL ADAPTATION OF MUSIC
Starbucks – “Glen”
Elias Arts, New York

SPECIAL EFFECTS
Hewlett Packard – “Picture Book”
Zoic Studios, Culver City, California

UTILITIES
Direct TV – “TV Wants More”
BBDO, New York