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2015 Press Releases

AUSTRALIA WINS 67 STATUES AT THE

30th ANNUAL LONDON INTERNATIONAL AWARDS 

 

10 November 2015

EARDRUM AUSTRALIA NAMED RADIO & AUDIO COMPANY OF THE YEAR

 

(New York, 10 November 2015)  The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Australia brings home 67 Statues and 26 Finalists – 14 Gold, 20 Silver and 33 Bronze.

Eardrum Australia was awarded the Radio & Audio Company ‘Of The Year’ for the third year running. This win was calculated based on a point system of Statue and Finalist wins. Points were allocated for winning work entered by either Eardrum Australia or by other companies that were involved in the work and credited Eardrum.

“The Australian Ad and Design industry has won an incredible 10% of all metal awarded in 2015,” commented Barbara Levy, President of LIA. “Leo Burnett has won 16 Statues, making them the third most awarded agency in the world. In addition, I would like to congratulate Eardrum Australia for being named ‘Radio & Audio Company of the Year’ for the third consecutive year.”

Leo Burnett Sydney led the Australian statue tally count, taking home four Gold, four Silver and eight Bronze. They also attained two Finalists:

  • GOLD - Radio & Audio - Original Music for Bundaberg Rum titled “Men Like Us Like Brave”
  • GOLD - Radio & Audio - Original Music for Bundaberg Rum titled “Men Like Us Like Polar Bears”
  • GOLD - Radio & Audio - Original Music for Bundaberg Rum titled “Men Like Us Like Tasting”
  • GOLD - Package Design - Eco Packaging for WWF titled “just*”
  • SILVER - Radio & Audio - Script Writing for Bundaberg Rum titled “Men Like Us Like Brave”
  • SILVER - Radio & Audio - Campaign for Bundaberg Rum titled “Men Like Us Like Brave”, “Men Like Us Like Polar Bear”, “Men Like Us Like Tasting”
  • SILVER - Radio & Audio - Script Writing for Bundaberg Rum titled “Men Like Us Like Polar Bears”
  • SILVER - Radio & Audio - Script Writing for Bundaberg Rum titled “Men Like Us Like Tasting”
  • BRONZE - Radio & Audio - Beverages for Bundaberg Rum titled “Men Like Us Like Brave”
  • BRONZE - Radio & Audio - Beverages for Bundaberg Rum titled “Men Like Us Like Polar Bears”
  • BRONZE - Radio & Audio - Beverages for Bundaberg Rum titled “Men Like Us Like Tasting”
  • BRONZE - Integration - Multimedia Campaign for Canon Shine titled “Shine”
  • BRONZE - Branded Entertainment - Experiential/Live Events for Gear VR titled “Shark Dive in the Desert”
  • BRONZE - Integration - Multimedia Campaign for WWF titled “just*”
  • BRONZE - Package Design - Art Direction Product Line for WWF titled “just*”
  • BRONZE - Package Design - Product Line for WWF titled “just*”
  • FINALIST - Design - Branded Content for WWF titled “just*”
  • FINALIST - TV/Cinema/Online Film - Public Service/Social Welfare Campaign for WWF - just* titled “Glass Cleaner”, “Bath Cleaner”, “Burn Relief”, “Scented Laundry Boost”, “Shoe Polish”, “Skin Care”

Tom Eymundson, CEO, Pirate Group, and 2015 Radio Jury President, stated, “Chairing this year’s Radio and Audio Jury was such an honour. To be in the company of five industry-leading minds debating the merits of exceptional work from around the globe was a pure privilege. And to do it poolside was, well, a stroke of Barbara brilliance!

After three days of intense listening to over 550 submissions, we culled a shortlist of (wait for it) 143 - a testament to the amount of great ideation, craftsmanship and innovation in this category: a conference call skillfully crafted into song for a Bluetooth speaker, a World Press Photo annual with contextual audio for each picture, a 30-year-old traditional radio campaign as fresh today as it was at launch, and a university encouraging more women to enroll in Engineering by highlighting a female engineering achievement that had significant impact on the very medium on which the ad was played, digital radio.

When it came to the Statue round we were all on the same page, proof positive that a bold idea, an inspired execution and strategic insight transcends language. The odds of winning in Vegas are tough - statue recipients, be very proud of your trifecta.”

Other Winners from Australia:

Eardrum Australia, Sydney

  • SILVER - Radio & Audio - Direction for Risk titled “Saddam's Capture of George Bush”
  • SILVER - Radio & Audio - Direction for St John Ambulance WA titled “Not the Time - Burns”
  • BRONZE - Radio & Audio - Direction for Risk titled “Hitler's Battle of Germany Speech”
  • BRONZE - Radio & Audio - Recreational for Risk titled “Saddam's Capture of George Bush”
  • BRONZE - Radio & Audio - Direction for St John Ambulance WA titled “Not the Time - Bleeding”
  • BRONZE - Radio & Audio - Direction for St John Ambulance WA titled “Not the Time - Diabetic”
  • FINALIST - Radio & Audio - Direction for Maltesers titled “Chainsaw”
  • FINALIST - Radio & Audio - Direction for Risk titled “Fidel Castro's Inauguration”
  • FINALIST - Radio & Audio - Recreational for Risk titled “Hitler's Battle of Germany Speech”

Emotive, Sydney

  • GOLD - TV/Cinema/Online Film - Humour for Optus & Netflix Offer titled “Did Ricky Gervais Just Do That To Optus?”

Exit Films 

  • GOLD - Production & Post-Production - Cinematography for Samsung titled “Every Day is Day One”
  • BRONZE - Production & Post-Production - Direction for Samsung titled “Every Day is Day One”
  • FINALIST - Production & Post-Production - Cinematography for Qantas titled “Feels Like Home”

FINCH, Sydney

  • GOLD - Production & Post-Production - Editing for Volkswagen titled “The People's Film, 60 Years Together”

Flagstaff Studios, Melbourne

  • BRONZE - Radio & Audio - Retail for 7-Eleven titled “Precious Nanna”
  • BRONZE - Radio & Audio - Sound Design for Tennis Australia titled “Get Closer to the Action - Ball Of Fire”

George Patterson Y&R, Brisbane

  • GOLD - Non-Traditional - Public Service/Social Welfare for Melanoma Patients Australia titled “Melanoma Likes Me”
  • SILVER - Non-Traditional - Guerrilla Marketing for Melanoma Patients Australia titled “Melanoma Likes Me”
  • BRONZE - Digital - Public Service/Social Welfare for Melanoma Patients Australia titled “Melanoma Likes Me”
  • FINALIST - Digital - Use of Social Media for Melanoma Patients Australia titled “Melanoma Likes Me”

GPY&R, Melbourne

  • GOLD - Radio & Audio - Sound Design for Legacy titled “Letters of Gallipoli - War”
  • SILVER - Radio & Audio - Public Service/Social Welfare Campaign for Legacy titled “Letters of Gallipoli - Any Day Now”, “Letters of Gallipoli - War”, “Letters of Gallipoli - Life in the Trenches”, “Letters of Gallipoli - Aftermath”, “Letters of Gallipoli - Hardened Men”, “Letters of Gallipoli - Caught in the Firing Line”
  • SILVER - Non-Traditional - Interactive Installations for Public Transport Victoria/Ladder titled “Donation Posters”
  • BRONZE - Radio & Audio - Sound Design for Legacy titled “Letters of Gallipoli - Life in the Trenches”
  • FINALIST - Billboard - Foods for Farm Pride titled “The Billboard with Nothing to Hide”
  • FINALIST - Radio & Audio - Sound Design for Legacy titled “Letters of Gallipoli - Any Day Now”

J. Walter Thompson Australia, Sydney

  • BRONZE - Branded Entertainment - Online Series for Nutri-Grain titled “Nutri-Grain Presents: Unstoppable Stories”
  • BRONZE - Branded Entertainment - Documentary Short Film for Nutri-Grain titled “Nutri-Grain Presents Unstoppable: Andy Hensel”
  • FINALIST - Branded Entertainment - Documentary Short Film for Nutri-Grain titled “Nutri-Grain Presents Unstoppable: Derek Rabelo”

Leo Burnett Melbourne, Melbourne

  • SILVER - Design - Experiential Marketing for Crikey titled “Set In Stone”
  • BRONZE - Billboard - Media Promotion for Crikey titled “Set In Stone”
  • BRONZE - Design - Installations/Displays - Temporary for Crikey titled “Set In Stone”
  • BRONZE - Non-Traditional - Media Promotion for Crikey titled “Set In Stone”
  • BRONZE - Package Design - Product Line for SPC titled “#MyFamilyCan”
  • BRONZE - Integration - Multimedia Campaign for SPC titled “#MyFamilyCan”
  • FINALIST - Production & Post-Production - Visual Effects for Honda HR-V titled “Dream Run”
  • FINALIST - Non-Traditional - Foods for SPC titled “#MyFamilyCan”
  • GOLD - Branded Entertainment - Scripted Short Film for Testicular Cancer Awareness titled “Game of Balls”
  • SILVER - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Testicular Cancer Awareness titled “Game of Balls”
  • BRONZE - TV/Cinema/Online Film - Branded Content for Testicular Cancer Awareness titled “Game of Balls”
  • BRONZE - TV/Cinema/Online Film - Public Service/Social Welfare for Testicular Cancer Awareness titled “Game of Balls”
  • BRONZE - Integration - Integration for Testicular Cancer Awareness titled “Game of Balls”
  • FINALIST - Non-Traditional - Branded Content for Testicular Cancer Awareness titled “Game of Balls”

Marketforce, Perth

  • GOLD - Radio & Audio - Sound Design for Curtin University titled “Women in Engineering”
  • GOLD - Radio & Audio - Public Service/Social Welfare for Tuart and Canning Colleges titled “Jerk Pickles”
  • SILVER - Radio & Audio - Public Service/Social Welfare for Curtin University titled “Women in Engineering”
  • SILVER - Radio & Audio - Public Service/Social Welfare for Tuart and Canning Colleges titled “Jerk Duties”
  • BRONZE - Radio & Audio - Public Service/Social Welfare Campaign for Tuart and Canning Colleges titled “Jerk Pickles”, “Jerk Duties”, “Jerk Car Radio”
  • FINALIST - Radio & Audio - Script Writing for Tuart and Canning Colleges titled “Jerk Pickles”

McCann Melbourne, Melbourne

  • SILVER - Design - Branded Content for Tigerair titled “Infrequent Flyers Club”
  • SILVER - Design - Use of Copywriting Campaign for Tigerair titled “Infrequent Flyers Club Cards”, “Copywriting Elements”
  • FINALIST - Integration - Multimedia Campaign for Tigerair titled “Infrequent Flyers Club”
  • FINALIST - Design - Innovative Use of Design for Tigerair titled “Infrequent Flyers Club”

Method Studios, Sydney

  • BRONZE - Production & Post-Production - Animation for Nightingale And The Rose by Oscar Wilde titled “Nightingale And The Rose”

OddfellowsDentsu, Sydney

  • SILVER - Package Design - Art Direction for 4 Pines Brewing Co. titled “The Bastard Children of the British Empire”
  • SILVER - Package Design - Beers for 4 Pines Brewing Co. titled “The Bastard Children of the British Empire”
  • BRONZE - Package Design - Use of Illustration for 4 Pines Brewing Co. titled “The Bastard Children of the British Empire”

Song Zu, Sydney

  • SILVER - Music & Sound - Music Adaptation - Song for Qantas Airways titled “Feels Like Home”
  • BRONZE - Music & Sound - Music Original - Song for Bundaberg Rum titled “Men Like Us Like Rum”

Saatchi & Saatchi Australia, Sydney

  • BRONZE - TV/Cinema/Online Film - Automotive for Toyota Hilux titled “Unbreakable Drivers”
  • FINALIST - Production & Post-Production - Direction for Toyota Hilux titled “Unbreakable Drivers”

Southern Cross Austereo, Perth

  • BRONZE - Radio & Audio - Personal Items/Gift Items for Westspecs titled “Shart”

The Brand Agency, Perth

  • GOLD - Radio & Audio - Public Service/Social Welfare Campaign for St John Ambulance WA titled “Not the Time - Bleeding”, “Not the Time - Diabetic”, “Not the Time - Burns”
  • GOLD - Radio & Audio - Public Service/Social Welfare for St John Ambulance WA titled “Not the Time - Burns”
  • SILVER - Radio & Audio - Public Service/Social Welfare for St John Ambulance WA titled “Not the Time - Bleeding”
  • SILVER - Radio & Audio - Public Service/Social Welfare for St John Ambulance WA titled “Not the Time - Diabetic”

 

The following have attained Finalist status:

BWM Dentsu, Sydney

  • Radio & Audio - Public Service/Social Welfare for SurfAid.org titled “Surfify”
  • Digital - Public Service/Social Welfare for SurfAid.org titled “Surfify”

Clemenger BBDO, Sydney

  • Non-Traditional - Guerrilla Marketing for Keep Australia Fishing titled “The Underwater Billboard”
  • Billboard - Innovative Use of Billboard for Keep Australia Fishing titled “The Underwater Billboard”

Havas Worldwide, Sydney

  • Digital - Utilities for Virgin Mobile Australia titled “#mealforameal”
  • Digital - Use of Social Media for Virgin Mobile Australia titled “#mealforameal”

Nylon Studios, Sydney

  • Production & Post-Production - Direction for Toyota Hilux titled “Unbreakable Drivers”

Robber's Dog, Sydney

  • Production & Post-Production - Direction Campaign for Volkswagen Golf titled “Fatigue Detection”, “XDL”, “Rain Sensing Wipers”, “Park Assist”

The Works Sydney, Sydney

  • Production & Post-Production - Direction for Sea Shepherd titled “Ultimate Death Scene”

 

This year seven Grand LIAs were awarded: 

adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”

BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”

Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”

R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”

The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”

 

2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2015 Of The Year Awards:

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Smuggler

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Eardrum Australia

Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.

To View All the Winners: http://www.liaentries.com/winners

 

# # #

Notes to the editor:

The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.

To access the Press Site: http://www.liaentries.com/press/

The login:

Username: Pressaccess

Password: liapress2015

To proceed, you must complete the registration form and create your own unique password.

 

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