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LIA Announces Sander van Maarschalkerweerd
as 2016 Music & Sound Jury President
(New York, 26th April 2016) – Sander van Maarschalkerweerd, Founder & Managing Director of Sizzer Amsterdam, has been named as Music & Sound Jury President for the 2016 London International Awards (LIA). Music & Sound observes the execution of original, adapted and repurposed pieces of music and sound effects in creatively enhancing a brand.
Sander comments, “Having served as a member of the LIA Music & Sound Jury a few years ago, it’s a huge honor to have been invited as this year’s Jury President.”
New to the LIA Music & Sound competition for 2016 is Experiential Use of Music & Sound. This category is for Music and/or Sound Design created to enhance an experiential environment for a brand, including live events, permanent experiences, museums, and themed attractions.
Speaking on the significance of the medium, Sander adds: “Brands and music need each other more than ever. Brands can create a much-needed platform for artists. And for brands, music is a way of connecting with their target groups on an emotional level. It has become easier for brands to touch into all that the music world has to offer, but doing it in a creative and truthful manner is still a great challenge. I look forward to the discussions with the other jury members and to select the work that sets the bar in the Music & Sound category.”
Sander founded Sizzer Amsterdam in 2005 with the goal of making some of the music world’s finest talent accessible to the world of advertising. Under Sander’s leadership, Sizzer Amsterdam has become an established and award-winning music agency, as well as a trusted partner for many global brands and creative agencies.
Ramesh Sathiah, Song Zu Sydney and former LIA Jury President advises on Why You Should Enter LIA www.liaawards.com
2016 Music & Sound Jury:
Sander van Maarschalkerweerd - Jury President - Founder / Managing Director, Sizzer, Amsterdam
Sam Ashwell - Head Sound Engineer / Creative Partner, 750mph, London
Scott Cymbala - Owner / Partner / Executive Producer, MassiveMusic, Los Angeles
Tom Jucarone - Partner/President, SoundLounge, New York
Abby Sie - Sound Designer, Song Zu, Sydney
Rani Vaz - SVP / Director of Music, BBDO New York, New York
Brian Yessian - Partner / CCO, Yessian Music – NY/Detroit/LA/Hamburg
Judging will take place in Las Vegas from 6th October to 14th October. The shortlists will be announced as each judging session concludes, with Winners being announced 2nd November. For more information on submissions and eligibility, please visit http://www.liaawards.com/enter/eligibility/
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Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 16 unique media types. It was the first truly international advertising award of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.