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2015 Press Releases

LIA Announces Emad Tahtouh as 2016 The NEW Jury President

24 May 2016

(New York, 24th May 2016) – Emad Tahtouh, Director of Applied Technology at FINCH, will be Jury President of The NEW at London International Awards (LIA) 2016.

Speaking on The NEW and the characteristics of its entries, Emad says, “The NEW category at LIA is such a wonderfully challenging and exciting experience. By very definition, the work must be considered unique or special in some way. However these are not easily identifiable or agreeable by consensus.”

Regarding the opportunity to chair the Jury, he adds, “Whilst a lot of other categories have clear metrics and years of previous work by which to measure and compare, ‘The NEW’ does not have that luxury. For me, that’s the most exciting aspect to the medium. For the jury, watching, experiencing, discussing and awarding work which we consider to be groundbreaking or revolutionary, will result in the most thought-provoking and exhilarating conversations we will have all year.”

As FINCH’s Director of Applied Technology, Emad develops and curates technology solutions in both practical and creative capacities. The Most Powerful Arm, a project Emad personally oversaw, was the first piece of Innovation to win a coveted D&AD Blank Pencil, amongst other prestigious awards. Emad has judged at LIA, Cannes and AWARD, and has also been a presenter at Cannes, Spikes, SXSW, LIA, Semi Permanent and SAWA.

2016 The NEW Jury:

Emad Tahtouh – Jury President - Director, Applied Technology, FINCH, Paddington

Lars Bastholm - Global Chief Creative Officer, The Zoo (Google), Los Angeles

Emiliano Gonzalez De Pietri - Associate CCO, Circus Grey, Lima

Laura Jordan-Bambach - Creative Partner, Mr President, London

Andrew McKechnie - Global Group Creative Director, Apple, Cupertino

Taras Wayner - EVP / Executive Creative Director - US, R/GA, New York

Faris Yakob - Founder, Genius Steals, Nashville

Judging will take place in Las Vegas from 6th October to 14th October. The shortlists will be announced as each judging session concludes, with Winners being announced 2nd November. For more information on submissions and eligibility, please visit http://www.liaawards.com/enter/eligibility/

To find out more about LIA, visit http://www.liaawards.com/

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Notes to the editor:

LIA

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 16 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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