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2015 Press Releases

LIA 2016 The NEW Shortlist Revealed

18 October 2016

London International Awards (LIA) has today announced the shortlist for the The NEW.

A total of 35 entries were shortlisted in the medium.  The United States picked up 14 shortlisted entries, whilst Australia and the United Kingdom fared well with 4 each.

The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.

Emad Tahtouh (Director, Applied Technology at FINCH, Sydney) was the 2016 Jury President. His jury consisted of Lars Bastholm, Emiliano Gonzalez De Pietri, Laura Gregory, Andrew McKechnie, Melanie McShane, Joe Sciarrotta, Taras Wayner and Faris Yakob.

To view all the Shortlisted entries with media and full creative credits visit https://www.liaentries.com/shortlist.      

Winners will be announced on 7th November.

Complete list of The NEW Shortlist (by country):

AUSTRALIA:

GPY&R Brisbane, Brisbane - Australian Road Safety Foundation “Life Saving Stickers” - Media Innovation

Leo Burnett, Sydney - Samsung Tab S2 “Celebrity Tantrum” - Media Innovation

Saatchi & Saatchi Sydney, Sydney - LandCruiser “LandCruiser Emergency Network” - Creative Technology

Saatchi & Saatchi Sydney, Sydney - LandCruiser “LandCruiser Emergency Network” - Technology Development

 

BELGIUM:

These Days - Wunderman, Antwerpen - Center for Missing and Sexually Exploited Children “Coins of Hope” - Media Innovation

 

BRAZIL:

Publicis Brasil, São Paulo - Heineken “The Cliché” - Brand Content

 

GERMANY:

Serviceplan, Munich / Serviceplan Korea, Seoul - DOT. The First Braille Smartwatch. - Technology Development

 

IRELAND:

Rothco, Dublin - Heineken - ERCC “Run With It” - Brand Content

 

JAPAN:

TBWA\HAKUHODO Inc., Tokyo - Lyrical School “Native Mobile Music Video” - Media Innovation

 

KOREA:

INNORED, Seoul - The North Face McMURDO “Explore every minute with McMURDO!” - Brand Experience

 

NEW ZEALAND:

Y&R NZ, Auckland - Burger King “McWhopper” - Media Innovation

 

SWEDEN:

Forsman & Bodenfors, Gothenburg - Coop “The Organic Effect” - Brand Content

INGO Stockholm, Stockholm - Swedish Tourist Association “The Swedish Number” - Brand Experience

INGO Stockholm, Stockholm - Lidl Low Price Food Chain “Le Bon” - Brand Experience

 

SWITZERLAND:

FCB Zürich, Zürich - Hockey Club Davos “Hockey Club Davos – Rink Bingo” - Creative Technology

 

THE NETHERLANDS:

J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Creative Technology

J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Technology Development

 

UNITED KINGDOM:

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Brand Content

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Media Innovation

The Mill, London - the Guardian “6x9: a virtual experience of solitary confinement” - Virtual Reality

The Mill, London - The Mill BLACKBIRD® “The Mill BLACKBIRD®” - Technology Development

 

UNITED STATES:

Amusement Park Entertainment, Los Angeles - Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” - Brand Content

BBDO New York, New York - Lowe's “In-a-Snap” - Media Innovation

Commonwealth//McCann, Detroit - Chevrolet “Cages” - Brand Content

Deutsch, New York - Krylon “The First Ever Pinterest Yard Sale” - Media Innovation

Grey New York, New York - Volvo “Interception” - Media Innovation

J. Walter Thompson Puerto Rico, San Juan - Triple-S Advantage “38 Years Later” - Brand Content

J. Walter Thompson Puerto Rico, San Juan - Triple-S Advantage “38 Years Later” - Media Innovation

Leo Burnett, Chicago - Van Gogh "Bedrooms" Exhibit “Van Gogh BnB” - Brand Experience

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Brand Experience

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Creative Technology

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Virtual Reality

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Technology Development

McCann Worldgroup Puerto Rico, San Juan - Primera Hora “Pepito” - Brand Content

McCann Worldgroup Puerto Rico, San Juan - Primera Hora “Pepito” - Media Innovation

To find out more about LIA, visit http://www.liaawards.com/

 

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Notes to the editor:

LIA

London International Awards (LIA) is a global Festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound and Technology. The Awards, founded in 1986 by President, Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio worldwide, evolving since its inception into 16 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury.  Every member on each Jury Panel, including the Jury President, judge all entries except their own work, in their respective media. Each jury has the discretion to award a Grand LIA within the media they are judging.

 

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