2015 Press Releases

LIA 2016 Verbal Identity Shortlist Revealed
28 entries shortlisted

16 October 2016

London International Awards (LIA) has today announced the shortlist for Verbal Identity.

Each year naming experts at brand agencies across the globe spend countless hours working to develop verbal identities for a dizzying array of corporations, products and brands – this year LIA decided to honor these companies but developing a competition that was judged by a panel

The inaugural Verbal Identity jury led my Chris West deliberated over the entries submitted and decided on 28 of the best pieces to shortlist at LIA 2016. Other jury members on this unique jury were Rachel Bernard of CBX New York, Sean Doyle Owner of Panic London, Steve Martin Director at Eat Creative Tokyo, Laurel Sutton Senior Strategist & Linguist at Catchword Oakland, and Ben Zimmer Language Columnist at the Wall Street Journal.

You can see all the Shortlisted work with full creative credits on our website: https://www.liaentries.com/shortlist/

Winners will be announced on 7th November.

Complete list of Verbal Identity Shortlist (by country):


Innocean Worldwide Australia, Sydney - Hills Home Living “There's a Hills for every home.” - Campaign Tagline/Endline

McCann, Melbourne - Seeing Eye Dogs “Free Puppies Forever” - Naming

McCann, Melbourne - Seeing Eye Dogs “Free Puppies Forever” - Tone of Voice



Air Partner of McCann, Brussels - VOO “This was Louise's phone” - Tone of Voice



Prolam Young & Rubicam, Santiago - Politbooks “Children Books Inspired by Political Scandals” - Use of Copywriting



Labbrand Shanghai, China - Thomas Cook “Experience your dream holiday with Thomas Cook” - Naming



Babel Stratégie et Communication, Paris - Paris Aéroport “Paris vous aime” - Campaign Tagline/Endline

Babel Stratégie et Communication, Paris - Le Petit Robert “No tagline” - Tone of Voice

Babel Stratégie et Communication, Paris - Le Petit Robert “No tagline” - Use of Copywriting

FRED & FARID, Paris  - Prodiss “Ma place est dans la salle” - Campaign Tagline/Endline



HEIMAT, Berlin - Hornbach “#HELDENKRANZ / Crown of Glory” - Campaign Tagline/Endline

KOREFE, Hamburg - L´EAUNDRY - Fragrance Laundry Detergent “A luxury washing detergent to treat the clothes you love.” - Naming

Philipp und Keuntje, Hamburg - FATUM Surfboards “My Everest Campaign” - Campaign Tagline/Endline



Ogilvy & Mather Group HK, Hong Kong - Mandalay “Reservoir Rumpus”, “Extra-Terrestrial”, “Vat Rescue” - Tone of Voice

Ogilvy & Mather Group HK, Hong Kong - Mandalay “Reservoir Rumpus” - Use of Copywriting



R K SWAMY BBDO, New Delhi - Lloyd Unisex Washing Machine “UNISEX Washing Machine” - Naming



AMVBBDO, London - Guinness “Made of More” - Use of Copywriting

AMVBBDO, London - Currys PC World “Spare The Act” - Use of Copywriting

Mother, London - MoneySuperMarket.com “You're So Moneysupermarket” - Campaign Tagline/Endline

Mother, London - PG Tips “Keep It Tea” - Tone of Voice

PANIC, London - eve  - Tone of Voice

Verbal Identity, London - Votary  - Naming

Verbal Identity, London - Fred Perry  - Use of Copywriting



Catchword, Oakland - Mochidoki  - Naming

CBX, New York - Yesway “Say yes to convenience.” - Naming

CBX, New York - She Should Run  - Tone of Voice

CBX, New York - Avalon Organics “Deep-rooted beauty care.” - Tone of Voice

Connelly Partners, Boston - Stowe Mountain Resorts “It’s Bigger Than a Mountain” - Campaign Tagline/Endline

To find out more about LIA, visit http://www.liaawards.com/


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Notes to the editor:


London International Awards (LIA) is a global Festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound and Technology. The Awards, founded in 1986 by President, Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio worldwide, evolving since its inception into 16 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury.  Every member on each Jury Panel, including the Jury President, judge all entries except their own work, in their respective media. Each jury has the discretion to award a Grand LIA within the media they are judging.


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