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BestMediaInfo Bureau | Mumbai | November 11, 201611 November 2016
India has won four statues at the 31st Annual London International Awards (LIA), judged at the Encore at Wynn Hotel in Las Vegas over 10 days. The juries, led by respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
India picked up four Statues and one Finalist – two Gold, one Silver and one Bronze.
McCann WorldGroup, Mumbai, won two Gold and one Bronze at LIA 2016; they also attained a Finalist. Following these wins, McCann WorldGroup was attributed and awarded as the LIA Network of the Year. The agency won Gold in the Design category, sub-category Editorial Design for Maharashtra Dyslexia Association titled ‘The Dancing Letters’. It won Gold for the same campaign in the Design category, sub-category ‘Innovative use of design’. The agency bagged a Bronze in the Design category, sub-category Art Direction for the same campaign.
McCann WorldGroup, Mumbai, also won the Finalist Design – for Art Direction for WWF titled ‘Panda’. The Silver LIA was awarded to R K Swamy BBDO, New Delhi, in the Verbal Identity — Naming for Lloyd Unisex Washing Machine titled ‘Unisex Washing Machine’.
Barbara Levy, President, LIA, said, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”