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2013 Press Releases

Brazil

04 November 2013

From: London International Awards (LIA)

Press Contact: Patricia Censoprano

                        patricia@liaawards.com

                         +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

 

BRAZIL WINS 58 STATUES MAKING IT THE FOURTH MOST AWARDED COUNTRY AT THE
28th ANNUAL LONDON INTERNATIONAL AWARDS

OGILVY BRASIL, SÃO PAULO LED THE BRAZILIAN STATUE TALLY COUNT  

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Brazil picks up 58 Statues – 18 Gold, 17 Silver, and 23 Bronze. The individual wins are below:

Ogilvy Brasil, São Paulo led the Brazilian statue tally count at the 2013 London International Awards with 11 Gold, nine Silver and 13 Bronze LIAs. 

Five different juries saw fit to award nine statues for the same piece of work for Dove “Real Beauty Sketches”.  “Real Beauty Sketches” received three Gold by the Digital jury in Branded Content, Corporate Image and Viral; one Gold was awarded by the Integration jury; two Gold by the Non-Traditional jury in Branded Content and Corporate Image; the TV/Cinema/Online Film jury awarded a Gold in Corporate Image and a Silver in Branded Content; and the TV/Cinema/Online Film - Music & Sound jury awarded a Silver in Music Original – Underscore. They also attained a Finalist by the TV/Cinema/Online Film - Production | Post-Production jury for Direction.

Ogilvy Brasil, São Paulo was also awarded two Gold for their Dove campaign “Florence”, “Kela”, “Melinda”, “Jenise” and “Lani in Print - Consumer Campaign and Use of Illustration Campaign. This Campaign also won two Silver LIAs in Poster - Consumer Campaign and Poster - Use of Illustration Campaign. The single entry  “Melinda” won a Silver in Print - Corporate Image and a Bronze in Poster - Corporate Image; “Florence” won a Silver in Print - Corporate Image and a Bronze in Poster - Corporate Image and “Jenise” attained Finalist status in  Poster - Corporate Image and Print - Corporate Image.

Other awards won by Ogilvy Brasil, São Paulo include:

  • Two Gold for Sport Club Recife titled “Immortal Fans” in Integration and Non-Traditional Public Service/Social Welfare.
  • Silver for Sport Club Recife titled “Immortal Fans” in Digital - Corporate Image
  • Two Bronze for Sport Club Recife titled “Immortal Fans” in Non-Traditional - Direct Marketing and The NEW
  • Silver  for Billboard Magazine titled “Have You Ever Really Loved A Woman”, “Hello?”, “Waiting On The World To Change”, “Somebody That I Used To Know” in Radio – Campaign
  • Silver for Billboard Magazine “Waiting On The World To Change” in Radio - Use of Music
  • Two Bronze for English School For Kids “Celeb Grammar Cops” in Digital - Use of Social Media and Non-Traditional - Corporate Image
  • Bronze for Forbes Magazine “Richard Branson Anthem”, “Mark Zuckerberg Anthem”, “Warren Buffett Anthem” in Radio – Campaign
  • Bronze for “Forbes Magazine ”Richard Branson Anthem” in Radio - Media Promotion
  • Bronze for Billboard Magazine “Somebody That I Used To Know” in Radio - Use of Music
  • Bronze for Billboard Magazine “Hello?” in Radio - Use of Music
  • Bronze for Billboard Magazine “Have You Ever Really Loved A Woman” in Radio - Use of Music           
  • Bronze for Forbes Magazine “Richard Branson Anthem” in Radio - Use of Music   
  • Bronze for Flying Horse Energy Drink “Gif Guy” in TV/Cinema/Online Film - Beverages - Non-Alcoholic  

They also attained Finalists for:

  • Billboard Brasil titled “Somebody That I Used To Know”, “Have You Ever Really Loved A Woman”, “Butterfly Kisses”, “Waiting On The World To Change”, “Make A Move On Me” and “I Swear “ in Poster - Consumer Campaign
  • Forbes Magazine titled “Warren Buffett Anthem” in Radio - Use of Music    
  • Forbes Magazinetitled “Mark Zuckerberg Anthem” in Radio - Use of Music  
  • Flying Horse Energy Drink titled “Gif Guy” in TV/Cinema/Online Film - Humour       

Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The entrants from Brazil picked up 58 Statues across all media making it the fourth most awarded country this year, what an amazing accomplishment” .

Other Statue Winners from Brazil include: 

Leo Burnett Tailor Made, São Paulo won four Gold, one Silver, one Bronze and three Finalists:

  • Three Gold for Hemoba “My Blood is Red & Black” in Design - Non-Profit; Non-Traditional - Live Events - Beyond Advertising and Non-Traditional - Public Service/Social Welfare
  • Gold for FIAT “F”, “N”, “R”, “ L” and “Z in Design - Poster Campaign           
  • Silver   for Hemoba “My Blood is Red & Black” in Integration
  •  Bronze for FIAT “F”, “N”, “R”, “ L” and “Z in Design - Art Direction Campaign         
  • Finalist for FIAT “F”, “N”, “R”, “ L” and “Z in Print - Art Direction Campaign
  • Finalist for Guitar Player “Guitar News” in Radio - Innovative Use of Radio
  • Finalist for Association of Organ Transplantation “Second Chance” in TV/Cinema/Online Film - Public Service/Social Welfare     

F/Nazca Saatchi & Saatchi, São Paulo won two Golds, two Silvers and one Bronze:

  • Two Gold for Leica Store São Paulo “Soul” in TV/Cinema/Online Film - Production | Post-Production - Cinematography and TV/Cinema/Online Film - Production | Post-Production - Direction         
  • Two Silver for Leica Store São Paulo “Soul” in TV/Cinema/Online Film - Electronic Equipment and TV/Cinema/Online Film - Production | Post-Production - Production Design          
  • Bronze for Leica Store São Paulo “Soul” in TV/Cinema/Online Film - Production | Post-Production - Editing           

AgenciaClick Isobar, São Paulo won one Gold LIA:         

  • Gold for SKY Brasil “SKY REC” in The NEW                      

AlmapBBDO, São Paulo won three Silver Statues, five Bronze Statues and four Finalists:

  • Silver for Pedigree “Dog” campaign in Print - Consumer Campaign
  • Silver for Volkswagen Side Assist “Living Room”, “Closet” and “Bathroom” in TV/Cinema/Online Film – Campaign
  • Silver   for Getty Images “85 Seconds” in TV/Cinema/Online Film -Corporate Image
  • Bronze for Audi R8 “Screenshot” in Digital - Mobile Advertising
  • Two Bronze for Pedigree “Dog 2” in Poster - Pet Products/Care and Print - Public Service/Social Welfare 
  • Bronze for Pedigree “Dog” campaign in Poster - Public Service/Social Welfare Campaign  
  • Bronze for Pedigree “Dog 1” in Print - Use of Photography  
  • Finalist for Bayer Cafiaspirin “Views” in Print - Cosmetics/Toiletries/ Pharmaceuticals         
  • Finalist for Pedigree “Dog 2” in Print - Use of Photography   
  • Finalist for Volkswagen Emergency City Brake “Distraction” in TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film
  • Finalist for Casa do Zezinho “Help” in TV/Cinema/Online Film - Public Service/Social Welfare       

Grey 141 Group Brasil, São Paulo won two Silver Statues:

  • Two Silver for WWF “Deforested Field” in Non-Traditional - Branded Content and Non-Traditional - Public Service/Social Welfare          

Loducca, São Paulo was awarded two Bronze Statues and two Finalists:

  • Bronze for Shopping Villalobos Clothing Drive “A Loja Vazia” in Design - Environmental Installations/Displays - Temporary
  • Bronze for MTV “Elvis is Death” in TV/Cinema/Online Film - Media Promotion         
  • Finalist for Easy Way Language Center “Easy Way Subtitles” in Digital - Corporate Image
  • Finalist for Shopping Villalobos Clothing Drive “A Loja Vazia” in Non-Traditional - Public Service/Social Welfare        

DDB Brasil, São Paulo was awarded one Bronze LIA:

  • Bronze for Amnesty International “Censored Tweet” in Design - Direct Marketing - Consumer       

The following have attained Finalist status: 

Borghi/Lowe, São Paulo    

  • TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Anador “Man”

Grupo Rái, São Paulo         

  • TV/Cinema/Online Film - Production | Post-Production - Low Budget for Liberty Seguros “Top Drivers”

Y&R São Paulo, São Paulo

  • Radio - Beverages for TNT Energy Drink “Runner”

This year seven Grand LIAs were awarded.

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

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