South Africa

04 November 2013

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From: London International Awards (LIA)

Press Contact:     Patricia Censoprano

                              patricia@liaawards.com

                              +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

 

SOUTH AFRICA WINS NINE STATUES AT THE
28^TH ANNUAL LONDON INTERNATIONAL AWARDS

Y&R SOUTH AFRICA, CAPE TOWN WINS GOLD AND SILVER  

 

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

South Africa picks up 9 Statues – one Gold, five Silver and three Bronze. The individual wins are below:

Y&R South Africa, Cape Town won the only Gold LIA for South Africa at LIA 2013. Their work Hope Soap titled “Hope Soap” was honoured with a Gold Statue in Non-Traditional - Guerrilla Marketing. They were also awarded two Silver Statues for the same work in Non-Traditional - Public Service/Social Welfare and The NEW

“The quality of entries this year were quite extraordinary nestling among the entry list and the number of entries we waded through were some of the best examples of creativity in our industry this year. And arguably the best work in the industry was housed in the Non-Traditional category”. stated Non-Traditional Jury President, Marl Tutssel, Worldwide CCO, Leo Burnett.

Other winning companies from from South Africa include: 

Lowe and Partners, Cape Town won two Silver Statues:

• Silver – Poster - Consumer Campaign for Cape Times titled “William”, “Jackie”, “Sailor”, “Winston” and “Desmond”
• Silver – Print - Consumer Campaign for Cape Times titled “William”, “Jackie”, “Sailor”, “Winston” and “Desmond”

Ogilvy & Mather Johannesburg, Johannesburg won one Silver Statue and one Bronze Statue:

• Silver- Radio Campaign for M-Net Mzansi Magic, Clash of the Choirs "Movie Choir vs Ladysmith", "Drakensburg vs Meadowlands" and "Celtic vs Southern Gospel"
• Bronze - Non-Traditional - Public Service/Social Welfare for KFC Add Hope titled “Journey of Hope”

DDB South Africa, Johannesburg won one Bronze Statue and attained one Finalist:

• Bronze – Print - Use of Illustration Campaign for McDonald's titled “Matthew and the Paper House”, “Ollie and the Glass House” and “Abigail and the Inflatable House”
• Finalist – Print - Consumer Campaign for McDonald's titled “Matthew and the Paper House”, “Ollie and the Glass House” and “Abigail and the Inflatable House”

Ogilvy & Mather Cape Town, Cape Town won one Bronze Statue and attained one Finalist:

• Bronze - Non-Traditional – Automotive for Volkswagen titled “Street Quest”
• Finalist – Digital - Online Games for Volkswagen titled “Street Quest”

The following have attained Finalist status:

NETWORK BBDO, Johannesburg

• Radio - Script Writing for Mercedes Benz - Certified Pre-Owned titled “TMA”

Y&R South Africa, Johannesburg

• Radio - Script Writing for Premium Economy ‘53 Seconds’

This year seven Grand LIAs were awarded:

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.