2013 Winners releases

Switzerland

04 November 2013

 

From: London International Awards (LIA)

Press Contact:     Patricia Censoprano

                             patricia@liaawards.com

                             +1 718 747 6747

_________________________________________________________

EMBARGOED UNTIL MONDAY, 4 Nov 2013

 

SWITZERLAND WINS FIVE STATUES AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS

PUBLICIS COMMUNICATIONS SCHWEIZ, ZÜRICH WON A SILVER AND A BRONZE

 

 (London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Switzerland picks up 5 statues – one Silver and four Bronze. The individual wins are below:

Publicis Communications Schweiz, Zürich took top honors for Switzerland at LIA 2013.

They won a Silver Statue in the Radio Campaign category for Renault – Recall Campaign titled “Ford”, “Mercedes”, “Opel”, “Peugeot” and “Volkswagen”.

They were also awarded a Bronze Statue in the Poster Consumer Campaign category for Garnier Fructis titled “Beard – Black”; “Beard – Red”; “Beard – Blonde.” They also attained a Finalist in Print Consumer Campaign for same campaign.

Other Statue winners from Switzerland include:

Draftfcb Lowe Zurich, Wallisellen won two Bronze Statues:

  • Bronze – Radio - Campaign for Theater Rigiblick – Plays the News Campaign titled “Traffic Report” and “Weather”
  • Bronze - Radio - Innovative Use of Radio for Theater Rigiblick titled “Theater Rigiblick Plays the News”

Wirz/BBDO, Zürich won one Bronze Statue and attained a Finalist:

  • Bronze - Design - Environmental Installations/Displays - Temporary for Christoffel Blindenmission titled “Shadow Faces”
  • Finalist - Design - Use of Illustration Campaign for Zürcher Brockenhaus titled “Violin”, “Riding Boots”, “Telephone”, “Armoire” and “Armchair”

“Congratulations to all the winners from Switzerland. Publicis did extremely well winning two Statues

for truly innovative work”, said Barbara Levy, President of LIA.

The following have attained Finalist statues:

Leo Burnett Schweiz AG, Zürich

  • Package Design - Use of Illustration for Emmentaler Cheese titled "Swiss Wrestling"   
  • Print - Use of Copywriting Campaign for WOZ Die Wochenzeitung (Leftist Weekly) titled “Notebook”, “Smartphone” and “Tablet”

This year seven Grand LIAs were awarded:

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.