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2016 Press Releases

Australia Wins 34 Statues Whilst New Zealand Wins 11 Statues at the 31st Annual London International Awards

07 November 2016

Australia Wins 34 Statues Whilst New Zealand Wins 11 Statues at the
31st Annual London International Awards

Y&R NZ, Auckland Wins The Print Grand LIA

(New York, 7 November 2016)  The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Australia ties for the fourth highest Statue total for a country at LIA 2016 bringing home 34 LIAs, scoring 7 Gold, 13 Silver and 14 Bronze, as well as 18 Finalists.

New Zealand picks up 11 Statues and 2 Finalists - 1 Grand LIA, 7 Gold, 2 Silver and 1 Bronze.

Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

Y&R NZ, Auckland was awarded the Print Grand LIA by the Print, Poster & Billboard Jury, led by Susan Credle, Global Chief Creative Officer of FCB.

The Grand LIA was awarded for Burger King titled “McWhopper”. “McWhopper” was very successful at LIA this year, earning a total of seven statues by four different juries; 1 Grand LIA, 4 Gold, 1 Silver, 1 Bronze and 1 Finalist.

  • Gold - Integration - Multi-platform Campaign for Burger King titled “McWhopper”
  • Gold - Non-Traditional - Branded Content for Burger King titled “McWhopper”
  • Gold - Non-Traditional - Guerrilla Marketing for Burger King titled “McWhopper”
  • Gold - Print - Corporate Image for Burger King titled “McWhopper”
  • Silver - The NEW - Media Innovation for Burger King titled “McWhopper”
  • Bronze - Non-Traditional - Experiential for Burger King titled “McWhopper”
  • Finalist - Billboard - Retail for Burger King titled “McWhopper”

Credle commented: “The Grand LIAs went to work that created a movement.  Work that launched a bigger creative idea. The Grand LIA work proves that these mediums still have incredible power.  Over all, I think the jury was not only looking at the craft of the work but also at the strategic thinking behind the work.  It was important to remember we are in the business of art AND commerce.  Small and clever and precious did not get as much attention this year as big and smart and problem-solving.”

FINCH, Sydney wins big with 4 Gold Statues and 1 Bronze.

  • Gold - Production & Post-Production in Direction Campaign for FOXTEL titled “Date Night”, “Bus”, “Karen”, “Karen Returns”
  • Gold - Production & Post-Production in Direction for FOXTEL titled “Date Night”
  • Gold - Production & Post-Production in Direction for St Kilda Film Festival titled “Every Second Counts”
  • Gold - Music & Sound in Use of Licensed Music for University of Western Sydney titled “Deng Adut”
  • Bronze - Production & Post-Production in Direction for University of Western Sydney titled “Deng Adut”

Additional Winners and Finalists from Australia and New Zealand include (in alphabetical order):

303 MullenLowe, Perth

  • Silver - Radio & Audio - Home Furnishings/Appliances for IKEA titled “Outdoor Chair”
  • Silver - Radio & Audio - Home Furnishings/Appliances for IKEA titled “Umbrella”
  • Silver - Radio & Audio - Campaign for IKEA titled “Umbrella”, “Sun Loungers”, “Outdoor Chair”
  • Bronze - Radio & Audio - Home Furnishings/Appliances for IKEA titled “Sun Loungers”

AIRBAG, Melbourne

  • Bronze - Branded Entertainment - Experiential/Live Events for Melbourne International Film Festival titled “The Emotional Trailer”

Assembly, Auckland

  • Gold - Digital - Viral for Burger King titled “McWhopper”

BMF, Sydney

  • Silver - Radio & Audio - Beverages for ALDI Australia titled “Renberg Cider”
  • Bronze - Radio & Audio - Beverages for ALDI Australia titled “El Toro Macho”
  • Finalist - Radio & Audio - Campaign for ALDI Australia titled “El Toro Macho”, “Highland Earl Blended Scotch Whiskey”, “Renberg Cider”

Clemenger BBDO/Proximity, Wellington

  • Silver - Digital - Viral for NZ Transport Agency titled “Hello”
  • Finalist - Music & Sound - Music Adaptation - Song for NZ Transport Agency titled “Hello”

ClemengerBBDO Sydney, Sydney

  • Finalist - Branded Entertainment - Online Series for Whiskas Cat Hacks titled “Cat Hacks”

Colenso BBDO, Auckland

  • Gold - Integration - Multi-platform Campaign for DB Export titled “Brewtroleum”
  • Gold - Non-Traditional - Experiential for DB Export titled “Brewtroleum”

Eardrum, Sydney

  • Silver - Radio & Audio - Campaign for DAB+ titled “Shower”, “Guitar”, “Mood”
  • Silver - Radio & Audio - Direction for Gendercide Campaign titled “Womb Radio - Mother”
  • Bronze - Radio & Audio - Direction for DAB+ titled “The Box You Can't Beat - 'Shower'”
  • Bronze - Radio & Audio - Direction for Gendercide Campaign titled “Womb Radio - Baby Bonnet”
  • Bronze - Radio & Audio - Use of Music for DAB+ titled “Shower”
  • Finalist - Radio & Audio - Direction for DAB+ titled “The Box You Can't Beat - 'Guitar'”
  • Finalist - Radio & Audio - Use of Music for DAB+ titled “The Box You Can't Beat - 'Guitar'”

Goodoil Films, Sydney

  • Finalist - Production & Post-Production - Direction for Commonwealth Bank titled “When We Believe We Can”

GPY&R Brisbane, Brisbane

  • Bronze - The NEW - Media Innovation for Australian Road Safety Foundation titled “Life Saving Stickers”
  • Finalist - Poster - Public Service/Social Welfare for Australian Road Safety Foundation titled “Life Saving Stickers”

GUILTY, Melbourne

  • Gold - TV/Cinema/Online Film - Campaign for BONDS - The Boys Campaign titled “Cricket”, “Talcum Powder”, “Trim”, “Showers”, “ Swim”, “Impact”

Heckler, Sydney

  • Bronze - Production & Post-Production - Editing for Tiger Beer titled “Wok”

Innocean Worldwide Australia, Sydney

  • Finalist - Verbal Identity - Campaign Tagline/Endline for Hills Home Living titled “There's a Hills for Every Home.”

Leo Burnett, Melbourne

  • Finalist - Design - Brand Identity - Local for Great Barrier Reef Foundation titled “Great Barrier Reef Foundation Brand Ecosystem”
  • Finalist - Digital - Use of Social Media for SPC Ardmona titled “Preserved Memories”

Leo Burnett, Sydney

  • Silver - Design - Product Design for Samsung brainBAND titled “brainBAND”
  • Silver - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Samsung Tab S2 titled “Celebrity Tantrum”
  • Finalist - Digital - Innovative Use of Digital for Samsung brainBAND titled “brainBAND”
  • Finalist - Music & Sound - Music Adaptation - Song for Samsung Galaxy S7 titled “The Anthem”
  • Finalist - The NEW - Media Innovation for Samsung Tab S2 titled “Celebrity Tantrum”

McCann, Melbourne

  • Gold - Verbal Identity - Tone of Voice for Seeing Eye Dogs titled “Free Puppies Forever”
  • Bronze - Branded Entertainment - Experiential/Live Events for Melbourne International Film Festival titled “The Emotional Trailer”
  • Finalist - Verbal Identity - Naming for Seeing Eye Dogs titled “Free Puppies Forever”

Open Spaces Productions, Perth

  • Gold - Production & Post-Production - New Director for Drug Aware titled “Relationships”
  • Silver - Production & Post-Production - New Director for Drug Aware titled “Crime”
  • Bronze - Production & Post-Production - Direction for Drug Aware titled “Relationships”
  • Finalist - Production & Post-Production - New Director for St John Ambulance WA titled “The Most Important Thing”

Rafael May Music, Sydney

  • Silver - Music & Sound - Music Original - Song for Cadbury titled “Marvellous Creations”

Revolver/Will O'Rourke, Sydney

  • Bronze - Production & Post-Production - Direction for Old Spice titled “Rocket Car”

Rumble Studios, Sydney

  • Finalist - Music & Sound - Music Original - Score for Tourism Tasmania titled “Tourism Tasmania Brand 2015”

Saatchi & Saatchi Sydney, Sydney

  • Silver - The NEW - Creative Technology for LandCruiser titled “LandCruiser Emergency Network”
  • Finalist - Non-Traditional - Automotive for LandCruiser titled “LandCruiser Emergency Network”
  • Finalist - The NEW - Technology Development for LandCruiser titled “LandCruiser Emergency Network”

Song Zu, Sydney

  • Finalist - Music & Sound - Music Original - Song for Samsung UHD titled “Another World Awaits You”

The Studio at SCA, Perth

  • Bronze - Radio & Audio - Conceived & Produced by Station for Kinderling titled “Bieber”

The Sweet Shop, Melbourne

  • Bronze - Production & Post-Production - Editing for Tiger Beer titled “Wok”

VCD + We, Sydney

  • Silver - TV/Cinema/Online Film - Public Service/Social Welfare for Western Sydney University titled “Deng Adut”
  • Silver - TV/Cinema/Online Film - Public Service/Social Welfare Campaign for Western Sydney University titled “Deng Adut”, “Jay Manley”, “Melissa Chiu”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York, New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year: Produce Sound, Johannesburg

Music & Sound Company of the Year: Factory, London

# # #

Notes to the editor:

The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.

To access the Press Site: http://www.liaentries.com/press/

The login:

Username: pressaccess

Password: liapress2016

To proceed, you must complete the registration form and create your own unique password.

 

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