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2016 Press Releases

China Wins Six Statues at the 31st Annual London International Awards

07 November 2016

China Wins Six Statues at the 31st Annual London International Awards

The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

 

China picks up six Statues and one Finalist – 1 Gold, 3 Silver and 2 Bronze.

Havas Worldwide Shanghai, Shanghai earns the one Gold for China in Design -Installations/Displays - Temporary for Global Road Safety Partnership titled “SMS Last Words”.

  • Gold - Design - Installations/Displays - Temporary for Global Road Safety Partnership titled “SMS Last Words”
  • Silver - Design - Non-Profit for Global Road Safety Partnership titled “SMS Last Words”

Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

Additional Winners and Finalists from China include (in alphabetical order):

Dans Digital, Shenzhen

  • Bronze - Production & Post-Production - Visual Effects for Tian’an Cyber Park-T4 titled “T4-Logo”
  • Finalist - Production & Post-Production - Visual Effects for Huafeng Former Ray titled “Landing”

Labbrand, Shanghai

  • Bronze - Verbal Identity - Naming for Thomas Cook titled “Experience Your Dream Holiday with Thomas Cook ”

McCann Worldgroup China, Shanghai

  • Silver - Music & Sound - Music Original - Score for Pateo titled “The Amazing Pateo Navigator”

W Agency, Shanghai

  • Silver - TV/Cinema/Online Film - Web Services for Douban titled “My Inner Space”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year:  Produce Sound, Johannesburg

Music & Sound Company of the Year:  Factory, London

 

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