2016 Winners releases
Sweden Wins 24 Statues at the 31st Annual London International Awards
07 November 2016Sweden Wins 24 Statues at the 31st Annual London International Awards
Forsman & Bodenfors, Gothenburg Is Awarded the TV/Cinema/Online Film Grand LIA
The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Sweden picks up 24 Statues and 6 Finalists – 1 Grand LIA, 8 Gold, 7 Silver and 8 Bronze.
Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”.
Stephan Vogel, Chief Creative Officer at Ogilvy & Mather Advertising Germany and LIA’s TV/Cinema/Online Film Jury President, commented, “The TV/Cinema/Online Film Grand LIA is for Volvo. It’s the latest work from the ‘test series’, and it’s an amazing piece because this is business-to-business, and it’s not most people’s business, but the way they are advertising their products is so entertaining that this format has become part of pop culture. They did it two years ago with Jean Claude Van Damme as the one peak… and they now did it again with this little girl. The casting was great, the setup was great, the insight was great. It’s boring business-to-business stuff now put in a very playful, very entertaining way.”
Forsman & Bodenfors brings home a grand total of 11 Statues - one Grand LIA, three Gold, four Silver and three Bronze. They also attained three Finalists.
- Gold - Branded Entertainment - Scripted Short Film for Volvo FMX titled “Look Who’s Driving”
- Gold - Integration - Integration for IF Insurance titled “Slow Down GPS”
- Gold - TV/Cinema/Online Film - Automotive for Volvo FMX titled “Look Who’s Driving”
- Silver - Branded Entertainment - Documentary Short Film for SK-II titled “Marriage Market Takeover”
- Silver - Music & Sound - Music Original - Song for H&M titled “World Recycle Week”
- Silver - Non-Traditional - Banking/Financial/Insurance for If Insurance titled “Slow Down GPS”
- Silver - Non-Traditional - Experiential for If Insurance titled “Slow Down GPS”
- Bronze - Production & Post-Production - Editing for H&M titled “World Recycle Week”
- Bronze - Production & Post-Production - Production Design for Volvo FMX titled “Look Who’s Driving”
- Bronze - TV/Cinema/Online Film - Corporate Image for Volvo XC60 titled “Made by People”
- Finalist - Branded Entertainment - Music Videos for H&M titled “World Recycle Week”
- Finalist - Production & Post-Production - Direction for SK-II titled “Marriage Market Takeover”
- Finalist - The NEW - Brand Content for Coop titled “The Organic Effect”
INGO Stockholm, Stockholm sees great success in LIA 2016 as well, acquiring four Gold and three Silver LIAs.
- Gold - Integration - Integration for Swedish Tourist Association titled “The Swedish Number”
- Gold - Non-Traditional - Branded Content for Swedish Tourist Association titled “The Swedish Number”
- Gold - Non-Traditional - Travel for Swedish Tourist Association titled “The Swedish Number”
- Gold - The NEW - Brand Experience for Swedish Tourist Association titled “The Swedish Number”
- Silver - Digital - Travel for Swedish Tourist Association titled “The Swedish Number”
- Silver - Non-Traditional - Live Events - Beyond Advertising for Lidl Low Price Food Chain titled “Le Bon”
- Silver - The NEW - Brand Experience for Lidl Low Price Food Chain titled “Le Bon”
Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”
Additional Winners and Finalists from Sweden include (in alphabetical order):
ACNE, Stockholm
- Bronze - TV/Cinema/Online Film - Retail for IKEA titled “Let's Relax”
Åkestam Holst, Stockholm
- Bronze - TV/Cinema/Online Film - Retail for IKEA titled “Every Other Week”
Bold, Stockholm
- Finalist - Design - Brand Identity - Regional for Pontus titled “Tidningshuset by Pontus”
CP+B, Stockholm
- Gold - Production & Post-Production - Cinematography for Swedish Radio titled “Defining Moments”
Edelman Deportivo, Stockholm
- Finalist - Non-Traditional - Public Service/Social Welfare for Hövding titled “Give a Beep”
NINE, Stockholm
- Bronze - Package Design - Special Editions for Grönstedt National
Prime - A Weber Shandwick Company, Stockholm
- Bronze - Digital - Banking/Financial/Insurance for Trygg-Hansa titled “Don't Drink and Dive”
- Bronze - Digital - Viral for Trygg-Hansa titled “Don't Drink and Dive”
River, Stockholm
- Finalist - Design - Art Direction for Stora Enso titled “Recreate Packaging Trophies 2016”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, fifteen GRAND LIAs were awarded:
adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”
FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”
J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”
McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard
McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”
SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”
Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI titled “#OptOutside”
Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”
Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.
The following companies were honoured with the 2016 Of The Year Awards:
Network of the Year: McCann Worldgroup
Agency of the Year: McCann New York
Production Company of the Year: Framestore
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Produce Sound, Johannesburg
Music & Sound Company of the Year: Factory, London