2019 Winners releases

ASIA TAKES HOME 62 STATUES AT THE 2019 LONDON INTERNATIONAL AWARDS

01 November 2019
McCann named Global Network Of The Year
Dentsu named Regional Network Of The Year
Cheil Worldwide Hong Kong named Regional Agency Of The Year
Illusion, Bangkok named Regional Production Company Of The Year
 
The judging is over. The winners are here.
 
Today, London International Awards, one of the world’s most prestigious Global award shows, announces its winners in the Advertising, Design, Digital, Technology, Health & Pharma, and Branded Entertainment.
 
Created for creatives, LIA has the highest caliber of jurors in all disciplines. Our jury rooms welcome the press, LIAisons attendees and LIA guests throughout the entire process. LIA’s Annual judging which convened over a 10-day period at Encore Las Vegas has concluded and listed below are the Statue Winners and Finalists. 
 
This year Asia brought home 62 of the coveted LIA statues, 6 Gold, 14 Silver, 42 Bronze. They also attained 31 Finalists.
 
“Asia has shown itself to be a formidable creative force. They have always been strong in Design. And this year, we saw some very unexpected and exciting work in Branded Entertainment and even in the well-regulated area of Health & Wellness and Pharmaceuticals. We congratulate all the Winners, especially those honored with the Regional of the Year Awards,” said Barbara Levy, President of LIA.
 
Dentsu was named LIA’s 2019 Regional Network Of The Year for the Asia region. Wins from Dentsu Inc., Tokyo, Dentsu East Japan and Dentsu One, Bangkok contributed to this award.
 
Cheil Worldwide Hong Kong was named Regional Agency Of The Year for Asia.
 
Illusion, Bangkok was named Regional Production Company Of The Year for Asia. Wins from Cheil Worldwide, Hong Kong and Ogilvy Hong Kong contributed to this win.
 
Of The Year Awards are awarded to the highest-ranking company and/or network based on a total calculation of points attained from all winning entries Regardless of Entering Company.
 
CHINA picks up 16 Statues and two Finalists:
Anomaly, Shanghai
•    Bronze - Digital - Art Direction for Airbnb titled “More of Less”
 
BBDO China, Shanghai
•    Silver - Print - Consumer Campaign   for Snickers - Hunger Signature Campaign titled “Health Insurance Renewal”, “Performance Bonus Agreement”
 
Cheil PengTai, Beijing
•    Silver - Branded Entertainment - Games for Samsung titled “BACK2LIFE”
•    Bronze - Digital - Innovative Use of Digital for Samsung titled “BACK2LIFE”
•    Bronze - Digital - Public Service/Social Awareness for Samsung titled “BACK2LIFE”
•    Bronze - Health & Wellness - Education and Services for Samsung titled “BACK2LIFE”
•    Finalist - Branded Entertainment - Social Awareness for Samsung titled “BACK2LIFE”
 
Isobar China Group, Shanghai
•    Silver - Digital - Retail for KFC titled “KFC Christmas Pocket Store”
•    Bronze - Digital - Ecommerce for KFC titled “KFC Christmas Pocket Store”
•    Bronze - Non-Traditional - Ecommerce for KFC titled “KFC Christmas Pocket Store”
 
Lin Shaobin Design, Shantou
•    Bronze - Package Design - Beverages - Non-Alcoholic for Song Chinese Cuisine titled “Mountain Tea - Song”
 
Loong, Beijing
•    Bronze - Health & Wellness - Social Responsibility/Awareness for China Organ Donation titled “A Team of One”
 
McCann Health, Shanghai
•    Bronze - Pharmaceuticals - Education and Services for GlaxoSmithKline titled “Breath of Life”
 
mcgarrybowen, Shanghai
•    Bronze - Health & Wellness - Innovation for Smart Touch titled “How to Help Blind People Use Smart Phones More Digitally”
 
Serviceplan China, Beijing
•    Gold - Health & Wellness - Multi-platform Campaign for 999 Ganmaoling Keli titled “The Won’t Get Cold “Bad Youth” ”, “Bless your heart with “Wearable Luck” ”, “Be the hottest on the disco floor with “Regimen Punk” ”, “Feel happy when the “Logo Is All Over””
•    Silver - Pharmaceuticals - Multi-platform Campaign for 999 Ganmaoling Keli titled “The Won’t Get Cold “Bad Youth”, “Bless your heart with “Wearable Luck”, “Be the hottest on the disco floor with “Regimen Punk”, “Feel happy when the “Logo Is All Over””
Shen Zhen Tencent Computer System, Shen Zhen
•    Bronze - Branded Entertainment - Games for Tencent Mobile Game Demi-Gods and Semi-Devils titled “The Shaolin Sect in Chinese Wuxia Mobile Game Demi-Gods and Semi-Devils”
 
TBWA\Shanghai, Shanghai
•    Finalist - Design - Motion Graphics - Animation for adidas titled “adidas Z.N.E.”

HONG KONG is awarded nine Statues and three Finalists:
Cheil Worldwide Hong Kong, Hong Kong was named Regional Agency of the Year for Asia:
•    Bronze - Design - Poster Campaign for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
•    Bronze - Poster - Confections/Snacks for Chupa Chups titled “Homework”
•    Bronze - Poster - Use of Illustration Campaign for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
•    Bronze - Poster - Use of Illustration Campaign for Penguin Books titled “Monkey”, “Gatsby”, “Dracula”, “Alice”
•    Bronze - Print - Confections/Snacks for Chupa Chups titled “Homework”
•    Bronze - Print - Use of Illustration Campaign for Penguin Books titled “Monkey”, “Gatsby”, “Dracula”, “Alice”
•    Finalist - Design - Use of Illustration Campaign for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
•    Finalist - Digital - Apps for The Hong Kong Stroke Association titled “Fatal Recognition”
•    Finalist - Digital - Innovative Use of Digital for The Hong Kong Stroke Association titled “Fatal Recognition”
 
Ogilvy Hong Kong, Hong Kong
•    Bronze - Billboard - Art Direction Campaign for KFC Hong Kong titled “Game of Thrones (HBO)”, “Star Trek Discovery (AMAZON PRIME)”, “Motley Crue The Dirt (NETFLIX)”, “Expedition Volcano (BBC)”
•    Bronze - Poster - Art Direction Campaign for KFC Hong Kong titled “Game of Thrones (HBO)”, “Star Trek Discovery (AMAZON PRIME)”, “Motley Crue The Dirt (NETFLIX)”, “Expedition Volcano (BBC)”
•    Bronze - Print - Art Direction Campaign for KFC Hong Kong titled “Game of Thrones (HBO)”, “Star Trek Discovery (AMAZON PRIME)”, “Motley Crue The Dirt (NETFLIX)”, “Expedition Volcano (BBC)”

INDIA picks up seven Statue and three Finalists:
FCBIndia Advertising, Gurgaon
•    Gold - Integration - Public Service/Social Awareness for The Millennium School titled “The Open Door Project”
•    Silver - Non-Traditional - NGO for The Millennium School titled “The Open Door Project”
•    Bronze - TV/Cinema/Online Film - Public Service/Social Awareness for The Millennium School titled “The Open Door Project”
 
Ogilvy, Bangalore
•    Bronze - Music & Sound - Music Original - Song for Madhya Pradesh Tourism Development Corporation titled “#World's Most Honest Tourism Film”
•    Finalist - TV/Cinema/Online Film - Travel for Madhya Pradesh Tourism Development Corporation titled “#World's Most Honest Tourism Film”
 
Ogilvy India, Mumbai
•    Finalist - Health & Wellness - Innovation for Hamam titled “Hamam Waterproof Saree”
 
TBWA India, Mumbai
•    Silver - Health & Wellness - Craft - Art Direction for NeuroGen Brain and Spine Institute titled “One Mindful Mind”
•    Silver - Pharmaceuticals - Education and Services for NeuroGen Brain and Spine Institute titled “One Mindful Mind”
•    Bronze - Health & Wellness - Education and Services for NeuroGen Brain and Spine Institute titled “One Mindful Mind”
•    Finalist - Health & Wellness - Corporate Communication for NeuroGen Brain and Spine Institute titled “One Mindful Mind”

JAPAN brings home nine Statues and 16 Finalists:
Creative Power Unit, Tokyo
•    Finalist - Design - Poster Campaign for The Flowers in Masterpieces - Shiga Art School Rolling Eggs Exhibition Vol.9
 
CyberAgent, Inc., Tokyo
•    Bronze - Design - Motion Graphics - Animation for Honda titled “Origami”
 
Dentsu Inc., Tokyo
Contributed to Dentsu being named Regional Network of the Year for Asia
•    Silver - Design - Use of Illustration for Heartland Beer titled “Heartland 365”
•    Bronze - Print - Direct Marketing - Consumer for FUKUSHIMA-MINPO titled “Postable Fukushima Local Paper”
•    Finalist - Design - Poster Campaign for The One Show 2018 Exhibition in Japan titled “Fantastics Muscleheads”
•    Finalist - Design - Poster Campaign for D&AD Awards 2018 Exhibition in Japan titled “Still Unknown Campaign”
•    Finalist - Health & Wellness - Education and Services for Bodypedia titled “Organ Commercials”
•    Finalist - Health & Wellness - Corporate Communication for Yahoo! JAPAN titled “Diversity in Disaster Preparation”
•    Finalist - Poster - Use of Illustration Campaign for the Find a new face of 'OFURO' Campaign”
•    Finalist - Design - Poster Campaign for Toyota L&F titled “Multiple Languages”, “A Good Start Is Key”, “Proverb”, “Cheers”, “Go”
•    Finalist - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Gatsby Perfect Skin Lotion titled “The Kawaii Tweak Hazard Song”
 
Grey Tokyo, Tokyo
•    Finalist - TV/Cinema/Online Film - Public Service/Social Awareness for WILDAID titled “Hankograph”
 
Hakuhodo Kettle Inc., Tokyo
•    Finalist - Branded Entertainment - Multi-Channel Storytelling for Y!mobile titled “More Than Likes”
KOO-KI Co., Ltd., Fukuoka
•    Finalist - Music & Sound - Music Original - Song for HAKATAORI Textiles titled “KA·TA·O·RI·HA”
 
Momentum Worldwide, Tokyo (McCann)
•    Finalist - Branded Entertainment - Augmented Reality for Microsoft HoloLens, Microsoft Azure titled “Godzilla Nights”
Ogilvy Japan, Tokyo
•    Bronze - Design - Art Direction Campaign for D&AD titled “See It Campaign”
•    Bronze - Design - Poster Campaign for D&AD titled “See It Campaign”
 
R/GA Tokyo, Tokyo
•    Finalist - Non-Traditional - Direct Marketing for Shiseido titled “My Crayon Project”
 
TBWA\HAKUHODO, Tokyo
•    Silver - Design - Non-Profit for Japan Para Table Tennis Association titled “The Most Challenging Pingpong Table”
•    Silver - Design - Sustainable Design for NISSAN MOTOR Inc. titled “The Reborn Light”
•    Silver - Design - Experiential Design for The Restaurant of Mistaken Orders
•    Bronze - Design - Logos for The Restaurant of Mistaken Orders
•    Finalist - Poster - Art Direction Campaign for Japan Para Table Tennis Association titled “Para Pingpong Table”, “Para Pingpong Table - Koyo Iwabuchi”, “Para Pingpong Table - Yukimi Chada”, “Para Pingpong Table - Katsuyoshi Yagii”
•    Finalist - Design - Art Direction for Japan Para Table Tennis Association titled “The Most Challenging Pingpong Table”
•    Finalist - Design - Innovative Use of Design for Japan Para Table Tennis Association titled “The Most Challenging Pingpong Table”

KOREA takes home one Statue and three Finalists:
Cheil Worldwide, Seoul
•    Silver - Radio & Audio - Innovative Use of Radio & Audio for Bixby Virtual Assistant titled “Bixby Voice Forever”
•    Finalist - Radio & Audio - Health Care Services for Bixby Virtual Assistant titled “Bixby Voice Forever”
Daehong Communications, Seoul
•    Finalist - Package Design - Structural Packaging for Washswat titled “Unwasted Waste”
Innocean Worldwide, Seoul
•    Finalist - Digital - Automotive for Hyundai Motor Group titled “The Quiet Taxi”

PHILIPPINES was awarded two Statues and a Finalist:
GIGIL, Manila
•    Bronze - Health & Wellness - Education and Services for KonsultaMD titled “Dr. Internet”
 
McCann Worldgroup Philippines, Taguig City
•    Bronze - Pharmaceuticals - Pharmaceuticals and Vaccines for Antiox titled “Life Inside of You”
•    Finalist - Radio & Audio - Cosmetics/Toiletries/Pharmaceuticals for Antiox titled “Life Inside of You”
These wins contributed to McCann being named Global Network of the Year.

RUSSIA brings home two Statues:
BOOTLEG, Moscow
•    Silver - Design - Sustainable Design for Budweiser ReCup Arena
•    Bronze - Design - Installations/Displays for Budweiser ReCup Arena

SINGAPORE picks up five Statues and a Finalist:
McCann Health, Singapore
•    Bronze - Design - Experiential Design for Smile Asia titled “The Cleft Collection”
•    Bronze - Health & Wellness - Social Responsibility/Awareness for Smile Asia titled “The Cleft Collection”
These wins contributed to McCann being named Global Network of the Year.
 
MRM//McCANN Singapore, Singapore
•    Bronze - Digital - Business-to-Business for Unilever Food Solutions (UFS) titled “Food Pulse - the app that turns noise into knowledge”
These wins contributed to McCann being named Global Network of the Year.
 
Ogilvy, Singapore
•    Finalist - Health & Wellness - OTC – Over-the-Counter for Pond's Men  titled “Slap Off”
Publicis Singapore, Singapore
•    Gold - Branded Entertainment - Sponsored Commercial for P&G Vicks India titled “One In A Million”
•    Bronze - Production & Post-Production - Performance/Casting for P&G Vicks India titled “One In A Million”

TAIWAN takes home one Gold LIA:
Leo Burnett Taiwan, Taipei
•    Gold - Branded Entertainment - Scripted Short Film for McDonald's titled “Still My Little Girl”

THAILAND was awarded eight Statues and two Finalists:
Illusion Bangkok was named Regional Production Company of the Year
 
BBDO Bangkok, Bangkok
•    Bronze - Design - Innovative Use of Design for Homepro titled “7:1 Furniture Collection”
•    Bronze - Health & Wellness - Innovation for Homepro titled “7:1 Furniture Collection”
•    Finalist - Health & Wellness - Devices and Diagnostics for BAKAMOL titled “BAKAMOL P.O.D”
 
Dentsu One (Bangkok), Bangkok
Contributed to Dentsu being named Regional Network of the Year for Asia
•    Gold - Radio & Audio - Innovative Use of Radio & Audio for The Alzheimer Foundation of Thailand titled “MEMO_o_ke”
•    Gold - Radio & Audio - Use of Music for The Alzheimer Foundation of Thailand titled “MEMO_o_ke”
 
Ogilvy Group Thailand, Bangkok
•    Silver - Health & Wellness - Health Institutions/Insurance for Priest Hospital titled “Making Merit or Creating Hurt”
•    Bronze - Poster - Consumer Campaign for LEGO titled “Dragon”, “Spaceship”, “Empire States”
•    Bronze - Print - Consumer Campaign   for LEGO titled “Dragon”, “Spaceship”, “Empire States”
•    Finalist - TV/Cinema/Online Film - Corporate Image for C.P. Group titled “Gratitude”
 
Prakit Advertising, Bangkok
•    Bronze - Design - Use of Illustration for Staedtler Highlighter Pens titled “Genocide”

TURKEY was awarded two Bronze Statues:
Havas, Istanbul
•    Bronze - Design - Data Visualization for Finish Quantum titled “Glasses of Drought”
 
Rafineri, Istanbul
•    Bronze - Health & Wellness - Social Responsibility/Awareness for LOSEV titled “Dear Brother”
 
In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.
 
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
 
This year, fifteen GRAND LIAs were awarded:
FCB New York, New York was awarded the Ambient Grand LIA for Burger King titled “The Whopper Detour”
FCB Inferno, London was awarded the Branded Entertainment Grand LIA for Huawei titled “StorySign”
McCann TLV, Tel Aviv was awarded the Design Grand LIA for IKEA titled “ThisAbles”
VMLY&R, Kansas City was awarded the Digital Grand LIA for Wendy's titled “Keeping Fortnite Fresh”
AMVBBDO, London was awarded the Health & Wellness Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
AMVBBDO, London was awarded the Health & Wellness - Craft Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
McCann New York, New York was awarded the Integration Grand LIA for Xbox titled “Changing the Game”
Wave Studios, New York was awarded the Music & Sound Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
FCB New York, New York was awarded the Non-Traditional Grand LIA for Burger King titled “The Whopper Detour”
AREA 23, an FCB Health Network Company, New York was awarded the Pharmaceuticals - Craft Grand LIA for Constant Therapy titled “One Word”
McCann Paris, Neuilly-sur-Seine was awarded the Print Grand LIA for L'Oréal Paris titled “The Non-Issue”
Furlined, Los Angeles was awarded the Production & Post-Production Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
McCann New York, New York was awarded the Public Service/Social Awareness Grand LIA for March for Our Lives titled “Generation Lockdown”
Forsman & Bodenfors, Gothenburg was awarded the The NEW Grand LIA for Volvo Cars titled “The E.V.A. Initiative”
AMVBBDO, London was awarded the TV/Cinema/Online Film Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
 
The following companies were honored with the 2019 Global Of The Year Awards:
Global Network of the Year: McCann Worldgroup   
Global Agency of the Year: McCann New York
Global Independent Agency of the Year: Serviceplan, Munich 
Global Client of the Year: Burger King
Global Health & Pharma Network of the Year: FCB Health
Global Health Agency of the Year: McCann Health Brazil, São Paulo
Global Pharma Agency of the Year: Area 23, An FCB Health Network Company, New York
Global Production Company of the Year: O Positive, New York
Global Post-Production Company of the Year: Company 3, New York 
Global Music & Sound Company of the Year: 750 MPH, London
Global Design Company of the Year: Moby Digg, Munich
Global Radio & Audio Company of the Year: Heard City, New York
 
The following companies were honored with the 2019 Regional Of The Year Awards for Asia:
Regional Network Of The Year:  Dentsu
Regional Agency Of The Year:  Cheil Worldwide Hong Kong, Hong Kong
Regional Production Company Of The Year:  Illusion, Bangkok