CELEBRATING AND INVESTING IN CREATIVITY
 

2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

GERMANY WINS 82 STATUES AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS

10 November 2015

GERMANY WINS 82 STATUES AT THE

30th ANNUAL LONDON INTERNATIONAL AWARDS

GRABARZ & PARTNER, HAMBURG IS AWARDED THE NON-TRADITIONAL GRAND LIA

 

(New York, 10 November 2015)  The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Germany picks up 82 Statues and 32 Finalists – one Grand LIA, 24 Gold, 25 Silver and 32 Bronze.

“Germany brought home approximately 12% of the total metal awarded this year, plus a Grand LIA,” said Barbara Levy, President of LIA. “Congratulations to Grabarz for creating such a unique piece of work. I would also like to congratulate all the other winners on their great success.

“It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”

With Jury President Mark Tutssel, Global CCO, Leo Burnett Worldwide, leading the Non-Traditional Jury, they convened for four days to review and discuss all the entries. The jury chose EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk” as the Non-Traditional Grand LIA. Grabarz & Partner, Hamburg was awarded eight additional statues for this piece of work by five different juries.

  • GOLD - Non-Traditional - Public Service/Social Welfare for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
  • GOLD - Non-Traditional - Live Events - Beyond Advertising for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
  • GOLD - Non-Traditional - Guerrilla Marketing for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
  • GOLD - Integration - Integration for EXIT-Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
  • GOLD - Digital - Viral for EXIT-Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
  • GOLD - Branded Entertainment - Experiential/Live Events for EXIT-Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
  • GOLD - Digital - Public Service/Social Welfare Campaign for EXIT-Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk - The Viral Film”, “Nazis against Nazis - Germany´s Most Involuntary Charity Walk - The Website”
  • SILVER - The NEW - Brand Content for EXIT-Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”

About awarding the Grand LIA, Mark Tutssel commented, “For the first time in history, right-wing radicals unwittingly took to the streets to protest against themselves. This idea is groundbreaking, and so extremely clever. 

Without the marchers’ knowledge, local residents and businesses turned the march into an involuntary walk-a-thon. For every meter the Nazis walked, 10 euros went to Exit-Deutschland, an initiative that helps people escape the extreme right-wing movement and start a new life. 

The Neo-Nazis inadvertently helped raise thousands of euros for the Anti-Nazi charity during this right-wing rally in the German town of Wunsiedel. Its genius was to use the very energy against you, for you.

While a great deal has changed, one thing hasn’t – the power of creativity. ‘Nazis against Nazis’ is a wonderful example of intuitive thinking.

The best ideas are the ones that are incredibly simple and rooted in beautiful human truths. In this new dynamic landscape, we have to keep creativity at the forefront of engagement because it remains the most valuable asset in business.”

Other Winners from Germany: 

BBDO Group Germany, Berlin

  • GOLD - Package Design - Special Editions for Beck's Beer titled “The Beck's Scratchbottle”
  • GOLD - Branded Entertainment - Music Videos for smart e-bike titled “I Skip Leg Day”
  • BRONZE - Design - Branded Content for Fashion Revolution titled “The 2 Euro T-Shirt - A Social Experiment”
  • BRONZE - Branded Entertainment - Online Episode/Special for smart titled “The MONSTER-smart Launch”
  • FINALIST - Design - Direct Marketing - Consumer for Fashion Revolution titled “The 2 Euro T-Shirt - A Social Experiment”
  • FINALIST - Branded Entertainment - Experiential/Live Events for smart titled “The Dancing Traffic Light”
  • FINALIST - Non-Traditional - Automotive for smart titled “The MONSTER-smart Launch”

Bigfish Filmproduktion, Berlin

  • FINALIST - Music & Sound - Music Original - Song for Euronics titled “Manpower”

DDB Group Germany, Berlin

  • BRONZE - Package Design - Use of Illustration Product Line for Taxi Beer
  • FINALIST - Package Design - Beers for Taxi Beer

denkwerk, Cologne

  • SILVER - Digital - Visual Design for denkwerk titled “Teye”

Geometry Global, Berlin

  • FINALIST - Radio & Audio - Campaign for OTELO Mobile titled “Dead Spots Washing Machine”, “Dead Spots Mount Everest”, “Dead Spots Babysitter”

German Wahnsinn, Hamburg

  • FINALIST - Music & Sound - Music Original - Underscore for Oceana titled “Sea Legend”

GREY Germany, Düsseldorf/GREY Berlin, Berlin

  • GOLD - Radio & Audio - Sound Design for SoundCloud titled “The Berlin Wall of Sound”
  • GOLD - Digital - Banners for Germanwings titled “Corridor Targeting”
  • SILVER - Digital - Branded Content for SoundCloud titled “The Berlin Wall of Sound”
  • SILVER - Radio & Audio - Innovative Use of Radio & Audio for SoundCloud titled “The Berlin Wall of Sound”
  • SILVER - Design - Digital Installations for SoundCloud titled “The Berlin Wall of Sound”
  • SILVER - Branded Entertainment - Entertainment Audio for SoundCloud titled “The Berlin Wall of Sound”
  • SILVER - Design - Branded Content for SoundCloud titled “The Berlin Wall of Sound”
  • BRONZE - Non-Traditional - Branded Content for SoundCloud titled “The Berlin Wall of Sound”
  • BRONZE - Digital - Innovative Use of Digital for SoundCloud titled “The Berlin Wall of Sound”
  • FINALIST - Digital - Innovative Use of Digital for Germanwings titled “Corridor Targeting”
  • FINALIST - Digital - Microsites for SoundCloud titled “The Berlin Wall of Sound”
  • FINALIST - The NEW - Brand Content for SoundCloud titled “The Berlin Wall of Sound”
  • FINALIST - Non-Traditional - Web Services for SoundCloud titled “The Berlin Wall of Sound”

Heimat, Berlin

  • SILVER - TV/Cinema/Online Film - Web Services for Found on otto.de titled “Selfmade”
  • SILVER - Music & Sound - Music Original - Song for Hornbach titled “Goth Girl”
  • BRONZE - TV/Cinema/Online Film - Retail for Hornbach titled “Goth Girl”

Heye, Munich

  • BRONZE - Digital - Branded Content for Mammut titled “#Project 360”
  • FINALIST - Digital - Microsites for Mammut titled “#Project 360”

Kolle Rebbe, Hamburg

  • GOLD - Design - Use of Illustration for Hälssen & Lyon titled “LSTea”
  • SILVER - Package Design - Promotional Packaging for Rosenthal titled “The Weddinglope”
  • SILVER - Design - Innovative Use of Design for Rosenthal titled “The Weddinglope”
  • BRONZE - Digital - Business-to-Business for Google titled “Go Global”
  • BRONZE - Design - Direct Marketing - Business-to-Business for Hälssen & Lyon titled “LSTea”
  • BRONZE - TV/Cinema/Online Film - Corporate Image for Protonet titled “How China Are You”
  • BRONZE - TV/Cinema/Online Film - Electronic Equipment for Protonet titled “Keynote Presentation”
  • BRONZE - Design - Verbal Identity for Rosenthal titled “Fragilitea”
  • BRONZE - Package Design - Eco Packaging for Rosenthal titled “Fragilitea”
  • FINALIST - Package Design - Art Direction for Rosenthal titled “The Weddinglope”
  • FINALIST - Design - Art Direction for Rosenthal titled “The Weddinglope”

KOREFE, Hamburg

  • GOLD - Package Design - Art Direction Product Line for T.D.G. titled “Clean the Ocean”
  • SILVER - Package Design - Product Line for T.D.G. titled “Clean the Ocean”
  • SILVER - Package Design - Eco Packaging for T.D.G. titled “Clean the Ocean”
  • BRONZE - Package Design - Home Products for L´EAUNDRY Fragrance Laundry Detergent
  • BRONZE - Package Design - Home Products for T.D.G. titled “Clean the Ocean”
  • FINALIST - Package Design - Product Line for L´EAUNDRY Fragrance Laundry Detergent

Leo Burnett Frankfurt, Frankfurt

  • SILVER - Package Design - Beverages - Non-Alcoholic for OH!-Saft titled “The Orange Press”
  • BRONZE - Music & Sound - Sound Design for Dunlop titled “One Second”
  • BRONZE - Design - Product Design for OH!-Saft titled “The Orange Press”
  • FINALIST - Production & Post-Production - Cinematography for Dunlop titled “One Second”
  • FINALIST - Design - Use of Illustration Campaign for Klamauk titled “Spirits of the Night”

Ogilvy Germany, Frankfurt

  • GOLD - Design - Posters for Coca-Cola titled “Icon of the Century”
  • GOLD - Design - Motion Graphics - Animation for Dorna titled “Untouched”
  • SILVER - Design - Art Direction Campaign for Amnesty International titled “Candle Campaign - Hanging”, “Candle Campaign - Beating”, “Candle Campaign - Tied Up”
  • SILVER - Branded Entertainment - Experiential/Live Events for Media Markt titled “Rabbit Race”
  • SILVER - Branded Entertainment - Trans-Media for Media Markt titled “Rabbit Race”
  • SILVER - Design - Installations/Displays - Temporary for Powerade titled “Workout Billboards”
  • BRONZE - Print - Beverages - Non-Alcoholic for Coca-Cola titled “Icon of the Century”
  • BRONZE - Digital - Retail for Media Markt titled “Rabbit Race”
  • FINALIST - Print - Use of Typography for Coca-Cola titled “Icon of the Century”
  • FINALIST - Print - Art Direction for Coca-Cola titled “Icon of the Century”
  • FINALIST - Billboard - Innovative Use of Billboard for Powerade titled “Workout Billboards”
  • FINALIST - Poster - Innovative Use of Poster for Powerade titled “Workout Billboards”
  • FINALIST - Design - Experiential Marketing for Powerade titled “Workout Billboards”

Philipp und Keuntje, Hamburg

  • GOLD - Production & Post-Production - Editing for Sennheiser AVX titled “AVX – The Oracle”
  • GOLD - Production & Post-Production - Direction for Sennheiser AVX titled “AVX – The Oracle”
  • GOLD - Production & Post-Production - Cinematography for Sennheiser AVX titled “AVX – The Oracle”

Saatchi & Saatchi, Düsseldorf

  • SILVER - Music & Sound - Use of Licensed Music for Vorwerk Kobold VR 200 titled “Vacuum Love”

Scholz & Friends, Berlin

  • GOLD - Design - Poster Campaign for Berliner Philharmoniker titled “Closed for Inventory”
  • BRONZE - Design - Product Design for The Lampedusa Door Stopper titled “Open Doors for Refugees”
  • FINALIST - Design - Art Direction for Montblanc titled “Montblanc Presents: A Parisian Winter Tale”
  • FINALIST - Design - Use of Illustration Campaign for Montblanc titled “Montblanc Presents: A Parisian Winter Tale”
  • FINALIST - Design - Point-of-Sale for Panasonic RP-BTD 10 Headphones titled “The Dumbbell Headphone Packaging”

serviceplan, Munich

  • GOLD - Radio & Audio - Use of Music for Epiphone Les Paul Björn Gelotte Signature Edition titled “The Les Paul Skill Check”
  • GOLD - Radio & Audio - Innovative Use of Radio & Audio for Epiphone Les Paul Björn Gelotte Signature Edition titled “The Les Paul Skill Check”
  • GOLD - Radio & Audio - Innovative Use of Radio & Audio for World Press Photo Annual 2015 titled “Speaking Images 2015”
  • SILVER - Digital - Mobile Advertising for Epiphone Les Paul Björn Gelotte Signature Edition titled “The Les Paul Skill Check”
  • SILVER - Branded Entertainment - Entertainment Audio for Epiphone Les Paul Björn Gelotte Signature Edition titled “The Les Paul Skill Check”
  • SILVER - Digital - Viral for German Bar Association titled “The Guy Who Cut Everything in Half”
  • SILVER - The NEW - Technology Development for World Press Photo Annual 2015 titled “Speaking Images 2015”
  • BRONZE - Digital - Innovative Use of Digital for Epiphone Les Paul Björn Gelotte Signature Edition titled “The Les Paul Skill Check”
  • BRONZE - Digital - Use of Social Media for German Bar Association titled “The Guy Who Cut Everything in Half”
  • BRONZE - Digital - Banking/Financial/Insurance for German Bar Association titled “The Guy Who Cut Everything in Half”
  • BRONZE - Design - Direct Marketing - Consumer  for Portraid titled “An Art-Aided Charity Platform”
  • BRONZE - Design - Use of Photography for Portraid titled “An Art-Aided Charity Platform”
  • BRONZE - Branded Entertainment - Experiential/Live Events for Sky Football-Bundesliga Package titled “The Match”
  • FINALIST - Design - Installations/Displays - Temporary for BMW X6 titled “BMW xWalk”
  • FINALIST - Integration - Integration for German Bar Association titled “The Guy Who Cut Everything in Half”
  • FINALIST - Design - Non-Profit for Portraid titled “An Art-Aided Charity Platform”
  • FINALIST - Digital - Innovative Use of Digital for Sky Go titled “Sky Sqreening”
  • FINALIST - Design - Use of Photography for World Press Photo Annual 2015 titled “Speaking Images 2015”

thjnk, Berlin

  • SILVER - Production & Post-Production - Cinematography for AUDI Service titled “Mechanics”
  • BRONZE - Production & Post-Production - Visual Effects for AUDI Service titled “Mechanics”
  • BRONZE - Production & Post-Production - Direction for AUDI Service titled “Mechanics”
  • FINALIST - TV/Cinema/Online Film - Automotive for AUDI Service titled “Mechanics”

thjnk, Hamburg

  • GOLD - Billboard - Consumer Campaign for IKEA titled “Bed”, “Wardrobe”, “Shelf”
  • SILVER - Design - Branded Content for Audi AG titled “Disappearing Billboards”
  • BRONZE - Production & Post-Production - Editing for Audi AG titled “quattro 3.0”
  • BRONZE - Music & Sound - Sound Design for Audi AG titled “Speed Wheels”

thjnk, Hamburg/Leo Burnett Frankfurt, Frankfurt

  • GOLD - Music & Sound - Music Original - Song for McDonald's titled “Popov the Clown”
  • BRONZE - Production & Post-Production - Cinematography for McDonald's titled “Popov the Clown”
  • BRONZE - Music & Sound - Music Original - Underscore for McDonald´s Germany titled “I'm Lovin' It 2.0”
  • FINALIST - TV/Cinema/Online Film - Retail for McDonald's titled “Popov the Clown”

VCCP Berlin, Berlin

  • BRONZE - Production & Post-Production - Animation for Airbnb titled “Wall and Chain”

Yessian Music, Hamburg

  • BRONZE - Music & Sound - Music Original - Song for Opel Corsa titled “Showtime”

 

This year seven Grand LIAs were awarded: 

adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”

BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”

Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”

R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”

The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”

 

2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2015 Of The Year Awards:

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Smuggler

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Eardrum Australia

Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.

To View All the Winners: http://www.liaentries.com/winners

 

# # #

Notes to the editor:

The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.

To access the Press Site: http://www.liaentries.com/press/

The login:

Username: Pressaccess

Password: liapress2015

To proceed, you must complete the registration form and create your own unique password.

 

Celebrating and investing
in creativity