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2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

AUSTRALIA TAKES HOME 70 STATUES AT 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

AUSTRALIA TAKES HOME 70 STATUES AT 2017 LONDON INTERNATIONAL AWARDS

AIRBAG Melbourne Is Awarded Production Company Of The Year

LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 32nd Annual London International Awards judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year Australia brought home 70 of the coveted LIA statues - 23 Gold, 23 Silver, 24 Bronze and attained 22 Finalist.

In total 820 LIA statues, in addition to finalists, were awarded from 40 countries with Australia ranking #3. The top countries were United States (209), United Kingdom (95), Australia (70), Germany (66) and Japan (59).

“I would like to congratulate all the Thai Winners and Finalists. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”    

“It was an honor to serve as president of this jury considering the caliber of members that I worked with. It’s a great thing to be able to talk about work in such detail with people who actually know what they’re talking about,” stated Michael Ritchie, LIA Production & Post Production Jury President and MD/Executive Producer at Revolver/Will O'Rourke, Sydney. He went on to say, “Having been in a jury room for four days, and knowing how much we looked at everything... how much discussion we had… to actually come through and win a LIA is an enormous accolade for any piece of work.”

2017 is the inaugural year for LIA’s Regional Of The Year Awards. BBDO was awarded the Regional Network of the Year for the Australia/New Zealand region. This award is based on a point system awarded to the regional Network that attains the highest score based on any entry that wins a Statue or becomes a Finalist.  LIA uses the creative credits that are input at time of entry.

AIRBAG, Melbourne was named Production Company Of The Year based on a point system of the outstanding winning work chosen by the Juries across all media. It is awarded to the Production Company that attains the highest score based on any entry that wins a Statue or becomes a Finalist.  LIA uses the creative credits that are input at time of entry. They were also awarded the Regional Production Company Of The Year for the Australia/New Zealand region.

AIRBAG was also awarded two Gold LIAs, one Silver and attained three Finalists.

  • Gold - Digital - UX - User Experience for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - The NEW - Experiential for Transport Accident Commission Victoria titled “Meet Graham”
  • Silver - Branded Entertainment - Augmented Reality for Transport Accident Commission Victoria titled “Meet Graham”
  • Finalist - Branded Entertainment - Experiential/Live Events for Transport Accident Commission Victoria titled “Meet Graham”
  • Finalist - Design - Experiential Design for University of Melbourne titled “Made Possible By Melbourne”
  • Finalist - Non-Traditional - Experiential for University of Melbourne titled “Made Possible By Melbourne”

Clemenger BBDO Melbourne was awarded the Regional Agency of the Year for the Australia/New Zealand region. This award is based on a point system awarded to the regional Agency that attains the highest score based on any entry that wins a Statue or becomes a Finalist.  LIA uses the creative credits that are input at time of entry.

Clemenger BBDO Melbourne led the Statue count with 11 Gold, 2 Silver and 1 Bronze.
  • Gold - Ambient - Public Service/Social Welfare for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - Digital - Public Service/Social Welfare for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - Digital - Weird Wonderful Work for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - Health & Wellness - Health Institutions/Insurance for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - Health & Wellness - Innovation for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - Health & Wellness Craft - Production Design for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - Integration - Multi-platform for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - Non-Traditional - Interactive Installations for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - Non-Traditional - Public Service/Social Welfare for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - The NEW - Creative Use of Data for Transport Accident Commission Victoria titled “Meet Graham”
  • Gold - The NEW - Experiential for Transport Accident Commission Victoria titled “Meet Graham”
  • Silver - Health & Wellness Craft - Use of Illustration for Transport Accident Commission Victoria titled “Meet Graham”
  • Silver - Non-Traditional - Experiential for Transport Accident Commission Victoria titled “Meet Graham”
  • Bronze - Design - Installations/Displays for Transport Accident Commission Victoria titled “Meet Graham”
  • Finalist - Branded Entertainment - Experiential/Live Events for Transport Accident Commission Victoria titled “Meet Graham”

Finalist - Design - Innovative Use of Design for Transport Accident Commission Victoria titled “Meet Graham”
  • Finalist - Digital - Innovative Use of Digital for Transport Accident Commission Victoria titled “Meet Graham”
  • Finalist - TV/Cinema/Online Film - Public Service/Social Welfare for Transport Accident Commission Victoria titled “Every Speed Has a Consequence”

The Regional Radio & Audio Company of the Year for the Australia/New Zealand region was awarded to Eardrum, Sydney.

Eardrum, Sydney

  • Gold - Radio & Audio - Campaign for Visa Prepaid Gift Card titled “Perfume”, “Teddy”, “Flowers”
  • Gold - Radio & Audio - Direction for KFC Firecracker Chicken titled “KFC Tabasco”
  • Gold - Radio & Audio - Retail for KFC Firecracker Chicken titled “KFC Tabasco”
  • Silver - Radio & Audio - Direction for Visa Prepaid Gift Card titled “Flowers”
  • Bronze - Radio & Audio - Direction for Visa Prepaid Gift Card titled “Perfume”
  • Bronze - Radio & Audio - Direction for Visa Prepaid Gift Card titled “Teddy”
  • Bronze - Radio & Audio - Original Music for KFC titled “Wicked Wings”

Additional Winners from Australia include (in alphabetical order):

303 Mullen Lowe, Perth

  • Bronze - Radio & Audio - Direction for Road Safety Commission - Time With Mum titled “Window”

BMF, Sydney

  • Bronze - Digital - Entertainment for Football Federation Australia / Hyundai A-League titled “You've Gotta Have a Team”
  • Bronze - Verbal Identity - Campaign Tagline/Endline for Sportsbet / Online Betting Android App titled “Putting the Roid in Android”

CHE Proximity

  • Gold - Digital - Music/Sound Design for Cochlear titled “The Hearing Test In Disguise”
  • Gold - Digital - UX - User Experience for Cochlear titled “The Hearing Test In Disguise”
  • Gold - Pharmaceuticals - Devices and Diagnostics for Cochlear titled “The Hearing Test In Disguise”
  • Silver - Digital - Branded Content for Cochlear titled “The Hearing Test In Disguise”
  • Silver - Digital - Microsites for Cochlear titled “The Hearing Test In Disguise”
  • Silver - Music & Sound - Experiential Use of Music & Sound for Cochlear titled “The Hearing Test In Disguise”
  • Silver - Pharmaceuticals - Multi-platform Campaign for Cochlear titled “The Hearing Test In Disguise”
  • Silver - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Cochlear titled “The Hearing Test In Disguise”
  • Bronze - Digital - Innovative Use of Digital for Cochlear titled “The Hearing Test In Disguise”
  • Bronze - Health & Wellness - Education and Services for Cochlear titled “The Hearing Test In Disguise”
  • Finalist - Pharmaceutical Craft - Direction for Cochlear titled “The Hearing Test In Disguise”
  • Finalist - Radio & Audio - Script Writing for HotelsCombined titled “Right Here Waiting For You - Bangkok”
  • Finalist - Radio & Audio - Travel for HotelsCombined titled “Right Here Waiting For You - Bangkok
Filmgraphics, Sydney
  • Silver – Pharmaceutical Craft - Direction for Parkinson's NSW titled “The Hold”
  • Bronze – Pharmaceutical Craft - Cinematography for Parkinson's NSW titled “The Hold”
  • Finalist – Pharmaceutical Craft - Editing for Parkinson's NSW titled “The Hold”

FINCH, Sydney

  • Silver - Production & Post-Production - New Director for titled “Homebodies”
  • Silver - Production & Post-Production - Performance/Casting for NZ Transport Agency titled “Rat's Tale”
  • Silver - The NEW - Virtual Reality for Australian Defence Force titled “VRecruitment”
  • Bronze - Production & Post-Production - Direction for NZ Transport Agency titled “Rat's Tale”
  • Bronze - Production & Post-Production - Visual Effects for Transport Accident Commission titled “Every Speed Has a Consequence”
  • Finalist - Production & Post-Production - Direction for Transport Accident Commission titled “Every Speed Has a Consequence”
Havas Sydney, Sydney
  • Gold - Health & Wellness - Social Responsibility/Awareness for Steve Waugh Foundation titled “The Riderless Bike”
J.Walter Thompson, Sydney
  • Gold - TV/Cinema/Online Film - Social Media for Parkinson NSW titled “Parkinson's Challenge”
Leo Burnett Melbourne, Melbourne
  • Silver - Digital - Foods for Goulburn Valley titled “Goulburn Valley Food Tours”
  • Silver - Digital - UX - User Experience for Goulburn Valley titled “Goulburn Valley Food Tours”

Leo Burnett, Sydney

  • Bronze - Non-Traditional - Experiential for Samsung Australia titled “Pocket Patrol”

McCann Health, Sydney

  • Bronze - Pharmaceuticals - Business-to-Business for Metamucil titled “Poo Romance”
  • Bronze - Pharmaceutical Craft - Production Design for Metamucil titled “Poo Romance”
  • Bronze - Pharmaceutical Craft - Use of Copywriting for Metamucil titled “Poo Romance”
  • Finalist - Health & Wellness Craft - Use of Copywriting for Metamucil titled “Poo Romance”

McCann Melbourne, Melbourne

  • Gold - Design - Experiential Design for YMCA Victoria titled “Playnasium”
  • Gold - Design - Installations/Displays for YMCA Victoria titled “Playnasium”
  • Silver - Ambient - Public Service/Social Welfare for University of Melbourne titled “Made Possible By Melbourne”
  • Silver - Branded Entertainment - Experiential/Live Events for University of Melbourne titled “Made Possible By Melbourne”
  • Silver - The NEW - Experiential for University of Melbourne titled “Made Possible By Melbourne”
  • Bronze - Design - Installations/Displays for University of Melbourne titled “Made Possible By Melbourne”
  • Bronze - Integration - Multi-platform for University of Melbourne titled “Made Possible By Melbourne”
  • Finalist - Health & Wellness Craft - Production Design for YMCA Victoria titled “Playnasium”
  • Finalist - Non-Traditional - Interactive Installations for University of Melbourne titled “Made Possible By Melbourne”
Plaza Films, Sydney
  • Bronze - Production & Post-Production - Direction for Meat & Livestock Australia titled “Spring Lamb”
R/GA Sydney, Sydney
  • Gold - Digital - Animation/Motion Graphics for Google Play titled “Through the Dark”
  • Silver - Digital - Branded Content for Google Play titled “Through The Dark”
  • Bronze - Digital - Innovative Use of Digital for Google Play titled “Through The Dark”
Revolver/Will O'Rourke, Sydney
  • Bronze - Production & Post-Production - Direction for Cochlear Hearing Implant titled “The Hearing Test In Disguise”
  • Bronze - Production & Post-Production - Direction for KITKAT titled “Katapult”
  • Bronze - Production & Post-Production - Production Design for KITKAT titled “Katapult”
  • Finalist - Production & Post-Production - Direction for Old Spice titled “Jungle Hero”

The OTTO Empire, South Melbourne

  • Silver - Production & Post-Production - New Director Body of Work Campaign for Nissan Genuine Parts titled “Brakepad”, “Bullbar”, “Oil Filter”, “Roof Rack”, “Wipers”
The Studio at SCA, Perth
  • Silver - Radio & Audio - Script Writing for The Water Corporation titled “Longest Ad For Shorter Showers”
  • Silver - Radio & Audio - Conceived & Produced by Station for Complete DJ titled “Scratch Master Craig”
VML, Sydney
  • Silver - Digital - Mobile Advertising for McDonald's titled “Snaplications”
  • Silver - Digital - Use of Social Media for McDonald's titled “Snaplications”
  • Bronze - Digital - Corporate Image for McDonald's titled “Snaplications”
The Following Attained Finalists Status:

Alt.vfx, Brisbane

  • Finalist - Production & Post-Production - CGI Animation for FDA titled “Straw City”
BWM Dentsu, Melbourne
  • Finalist - Digital - Mobile Advertising for Bushfire Ready titled “Alert Ad”
  • Finalist - Digital - Public Service/Social Welfare for Bushfire Ready titled “Alert Ad”

Goodoil Films, Sydney

  • Finalist - Production & Post-Production - Cinematography for Defence Force Recruitment titled “What Is Up?”

McCann Sydney, Sydney

  • Finalist - Digital - Public Service/Social Welfare for The Hunger Project titled “A Table To End Hunger”

Rumble Studios, Sydney

  • Finalist - Music & Sound - Music Original - Score for TedX titled “2017 Sydney”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

 

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Health & Pharmaceutical Network of the Year: McCann Health

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

The following companies were honored with the inaugural Regional Of The Year Awards for Australia and New Zealand:

Regional Network of the Year for Australia and New Zealand: BBDO

Regional Agency of the Year for Australia and New Zealand: ClemengerBBDO, Melbourne

Regional Production Company of the Year for Australia and New Zealand: AIRBAG, Melbourne

Regional Radio & Audio Company of the Year for Australia and New Zealand: Eardrum, Sydney

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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