CELEBRATING AND INVESTING IN CREATIVITY
 

2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

CHINA TAKES HOME TEN STATUES AT 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

CHINA TAKES HOME TEN STATUES AT 2017 LONDON INTERNATIONAL AWARDS

LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 32nd Annual London International Awards judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year China brought home 10 of the coveted LIA statues – 1 Gold, 1 Silver and 8 Bronze. They also attained 10 Finalists.

“I would like to congratulate all the Chinese winners and finalists and I look forward to visiting Shanghai for the inaugural Chinese Creativity Award Show.” stated Barbara Levy, President of LIA. 2017 was an amazing year with some exceptional work. Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”       

Seven statues will be awarded for the Chinese Creativity Awards, these will be announced in Shanghai on 30th November.

Cheil China, Beijing brings home the only Gold and Silver for China. They were also awarded three Bronze LIAs and Three Finalists.

  • Gold - Pharmaceuticals - Campaign for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled “Pain in the Butt”, “Hot Pot Hero”, “Bloody Butt”, “Toilet Psycho”
  • Silver – Pharmaceutical Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled “Hot Pot Hero”
  • Bronze - Health & Wellness Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled “Hot Pot Hero”
  • Bronze - Health & Wellness Craft - Cinematography for Operation Smile titled “The Girl in the Mask”
  • Bronze - Pharmaceutical Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled “Toilet Psycho”
  • Finalist - Health & Wellness Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled “Pain in the Butt”
  • Finalist - Health & Wellness Craft - Direction for Operation Smile titled “The Girl in the Mask”
  • Finalist – Pharmaceutical Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled “Pain in the Butt”

Additional Winners and Finalists from China include (in alphabetical order):

Beijing Dentsu Advertising Co., Ltd., Shanghai

  • Finalist - Digital - Mobile Advertising for Hadagokochi titled “Air Pollution Discount”

HAVAS Worldwide, Shanghai

  • Bronze - Health & Wellness - Social Responsibility/Awareness for China Organ Transplantation Development Foundation titled “Can Not Wait”

McCann Health, Shanghai

  • Finalist - Pharmaceuticals - Campaign for Restylane - Good On Me, Not On You campaign titled “Volumeless is Chic”, “Flat nose is Charm”, “Wrinkle is Gorgeous”, “Floppy is Sexy”
  • Finalist - Pharmaceutical Craft - Use of Photography for Restylane titled “Good on me, not on you- Floppy is sexy”

McCann Worldgroup, Shanghai

  • Finalist - Music & Sound - Music Original - Score for Chevrolet titled “The Hunt Alone”
  • Finalist - Production & Post-Production - Cinematography for Chevrolet titled “The Hunt Alone”

TBWA\Shanghai, Shanghai

  • Bronze - Design - Installations/Displays for A Thread of Hope titled “A Thread of Hope”
  • Finalist - Design - Experiential Design for A Thread of Hope titled “A Thread of Hope”

Tencent, Shenzhen

  • Bronze - Digital - Innovative Use of Digital for QQ Alert titled “QQ Alert: Hope Never Dies”

The Nine, Shanghai

  • Bronze - Design - Poster Campaign for Amnesty International titled “Kim Jong-un’s Prison”, “Vladimir Putin’s Prison”, “Robert Gabriel Mugabe’s Prison”
  • Bronze - Design - Use of Illustration Campaign for Amnesty International titled “Kim Jong-un’s Prison”, “Vladimir Putin’s Prison”, “Robert Gabriel Mugabe’s Prison”
  • Finalist - Design - Use of Illustration Campaign for No.8 Animal Hospital - Thorough Examination Campaign titled “Cat”, “Pig”, “Dog”

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Health & Pharmaceutical Network of the Year: McCann Health

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

The following companies were honored with the 2017 Regional Of The Year Awards for Asia:

Regional Network of the Year for Asia: Ogilvy & Mather

Regional Agency of the Year for Asia: Cheil Worldwide, Hong Kong

Regional Production Company of the Year for Asia: Tohokushinsha Film Corporation, Tokyo

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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