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2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

FRANCE TAKES HOME 34 STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

FRANCE TAKES HOME 34 STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS

LIA one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year France brought home 34 of the coveted LIA statues - 5 Gold, 15 Silver and 14 Bronze. They also attained 13 Finalists.

In total 820 LIA statues, in additional to finalists, were awarded from 40 countries with France ranking #7. The top countries were United States (209), United Kingdom (95), Australia (70) and Germany (66).

BETC, Paris received 2 Gold, 4 Silver and 4 Bronze LIAs, giving the agency France’s highest statue count in LIA 2017 with 10 total. They also attained 1 Finalists.

  • Gold - Digital - Media Promotion for Canal+ titled “AiMEN”
  • Gold - Digital - Use of Social Media for Canal+ titled “AiMEN”
  • Silver - Digital - Public Service/Social Welfare for Addict Aide titled “Like My Addiction”
  • Silver - Digital - Use of Social Media for Addict Aide titled “Like My Addiction”
  • Silver - The NEW - Creative Use of Data for Canal+ titled “AiMEN”
  • Silver - TV/Cinema/Online Film - Apparel for Lacoste titled “Timeless”
  • Bronze - Digital - Travel for Air France titled “Cinema to go”
  • Bronze - Production & Post-Production - Visual Effects for Canal titled “Kitchen”
  • Bronze - TV/Cinema/Online Film - Media Promotion for CANAL titled “Kitchen”
  • Bronze - TV/Cinema/Online Film - Retail for Leroy Merlin titled “Life’s Adventure”
  • Finalist - Production & Post-Production - Editing for CANAL titled “Kitchen”

“I would like to congratulate all the French Winners and Finalists. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”       

Additional Winners from France include (in alphabetical order):

DigitasLBi, Paris

  • Gold - Design - Motion Graphics - Animation for Ruinart titled “Anamorphosis”
  • Finalist - Design - Product Design for Ruinart titled “Anamorphosis”

FRED & FARID, Paris

  • Gold - Integration for Libération titled “Libé des réfugiés”
  • Silver - Print - Media Promotion for Libération titled “Libé des réfugiés”
  • Bronze - Design - Direct Marketing - Consumer for Libération titled “Libé des réfugiés”

Havas Paris, Puteaux

  • Bronze - Production & Post-Production - Cel Animation for Havas Paris titled “2017 Sheep Street”
  • Finalist - Music & Sound - Music Original - Score for Havas Paris titled “2017 Sheep Street”

Herezie Group, Paris

  • Silver - Health & Wellness - Social Responsibility/Awareness for David Lynch Foundation titled “Sounds of Trauma”
  • Silver - Music & Sound - Sound Design for David Lynch Foundation titled “Sounds of Trauma”
  • Silver - Music & Sound - Sound Editing for David Lynch Foundation titled “Sounds of Trauma”
  • Silver - TV/Cinema/Online Film - Public Service/Social Welfare for David Lynch Foundation titled “Sounds of Trauma”
  • Bronze - Digital - Music/Sound Design for David Lynch Foundation titled “Sounds of Trauma”
  • Bronze - Health & Wellness Craft - Use of Music & Sound Design for David Lynch Foundation titled “Sounds of Trauma”
  • Bronze - Production & Post-Production - Editing for David Lynch Foundation titled “Sounds of Trauma”

J. Walter Thompson Paris, Paris

  • Silver - The NEW - Brand Action for Libération titled “The Right Search”
  • Finalist - Digital - Branded Content for Libération titled “The Right Search”

Mikros Image, Levallois

  • Silver - Production & Post-Production - Visual Effects for Lacoste titled “Timeless”

Publicis Conseil, Paris

  • Silver - Design - Product Design for Renault titled “The Dream Cradle”
  • Silver - The NEW - Media Creativity for Delamaison titled “Apartment Stores”
  • Bronze - Integration - Multi-platform for Delamaison titled “Apartment Stores”
  • Bronze - Non-Traditional - Experiential for Delamaison titled “Apartment Stores”
  • Finalist - Non-Traditional - Retail for Delamaison titled “Apartment Stores”

ROSAPARK, Paris

  • Silver - Verbal Identity - Tone of Voice for Monoprix - 85 Years of the Brand titled “Label of Love”
  • Bronze - Production & Post-Production - Performance/Casting for Monoprix - 85 Years of the Brand titled “Label of Love”
  • Finalist - Production & Post-Production - Direction for Monoprix - 85 Years of the Brand titled “Label of Love”
  • Finalist - Verbal Identity - Use of Copywriting for Monoprix - 85 years of the brand titled “Label of Love”

Wanda Productions, Paris

  • Gold - Production & Post-Production - Cinematography for Lacoste titled “Timeless”
  • Silver - Production & Post-Production - Direction for Lacoste titled “Timeless”
  • Bronze - Production & Post-Production - Performance/Casting for CFCV titled “Laura”

The following Companies attained Finalists status:

Art Bridge \ Quad Group, Paris

  • Finalist - Music Video - Best Music Video for Jain titled “Makeba”
  • Finalist - Music Video - Direction for Jain titled “Makeba”

Les Gaulois, Paris

  • Finalist - Design - Direct Marketing - Business-to-Business for Osteoporosis titled “Porcelain Bones”
  • Finalist - Health & Wellness Craft - Art Direction for Osteoporosis titled “Porcelain Bones”

Wunderman Paris, Paris

  • Finalist - Production & Post-Production - Cinematography for Activia titled “Journey to Your Dream/Ingrid”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Health & Pharmaceutical Network of the Year: McCann Health

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

The following companies were honored with the inaugural Regional Of The Year Awards for Europe:

Regional Network of the Year for Europe: DDB

Regional Agency of the Year for Europe: adam&eveDDB, London

Regional Production Company of the Year for Europe: Great Guns, London

Regional Post-Production Company of the Year for Europe: MPC, London

Regional Music & Sound Company of the Year for Europe: Factory, London

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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