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2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

HONG KONG WINS 10 STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

HONG KONG WINS 10 STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS
Cheil Worldwide, Hong Kong Is Named Regional Agency of the Year for Asia

LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year Hong Kong brought home 10 of the coveted LIA statues – 4 Gold, 2 Silver and 4 Bronze. They also attained 5 Finalists.

2017 is the inaugural year for LIA’s Regional Of The Year Awards. Cheil Worldwide, Hong Kong was awarded the Regional Agency of the Year for North America. This award is based on a point system awarded to the regional Agency that attains the highest score based on any entry that wins a Statue or becomes a Finalist. LIA uses the creative credits that are input at time of entry.

“I would like to congratulate all the Winners and Finalists from Hong Kong. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”       

Cheil Worldwide, Hong Kong sees great success, with a total of three Gold, one Silver and three Bronze LIAs. They also attained five Finalists.

  • Gold - Print - Use of Illustration Campaign for JBL - Block Out The Chaos Campaign titled “Babies”, “Dogs”, “Wife & Daughter”
  • Gold - Billboard - Electronic Equipment for JBL titled “Block Out the Chaos: Babies”
  • Gold - Billboard - Use of Illustration Campaign for JBL - Block Out The Chaos Campaign titled “Babies”, “Dogs”, “Wife & Daughter”
  • Silver - Print - Electronic Equipment for JBL titled “Block Out the Chaos: Babies”
  • Bronze - Digital - Apps for Scrabble Club (HK) titled “Scrabble Keyboard”
  • Bronze - Print - Electronic Equipment for JBL titled “Block Out the Chaos: Wife & Daughter”
  • Bronze - The NEW - Product Innovation for Tesco titled “Safety Bags”
  • Finalist - Billboard - Art Direction Campaign for JBL - Block Out The Chaos Campaign titled “Babies”, “Dogs”, “Wife & Daughter”
  • Finalist - Billboard - Electronic Equipment for JBL titled “Block Out the Chaos: Dogs”
  • Finalist - Billboard - Electronic Equipment for JBL titled “Block Out the Chaos: Wife & Daughter”
  • Finalist - Print - Art Direction Campaign for JBL - Block Out The Chaos Campaign titled “Babies”, “Dogs”, “Wife & Daughter”
  • Finalist - Print - Electronic Equipment for JBL titled “Block Out The Chaos: Dogs”

McCann Health, Hong Kong were awarded one Gold, one Silver and one Bronze LIAs.

  • Gold - Pharmaceutical Craft - Use of Illustration for Xalatan titled “Eyeball Slave-Gameboy”
  • Silver - Pharmaceutical Craft - Art Direction for Xalatan titled “Eyeball Slave-Gameboy”
  • Bronze - Pharmaceuticals - Pharmaceuticals and Vaccines - Branded for Xalatan titled “Eyeball Slave-Gameboy”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Pharmaceutical Network of the Year: McCann Worldwide

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

The following companies were honored with the 2017 Regional Of The Year Awards for Asia:

Regional Network of the Year for Asia: Ogilvy & Mather

Regional Agency of the Year for Asia: Cheil Worldwide, Hong Kong

Regional Production Company of the Year for Asia: Tohokushinsha Film Corporation, Tokyo

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging

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