CELEBRATING AND INVESTING IN CREATIVITY
 

2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

SPAIN TAKES HOME 13 STATUES AT 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

SPAIN TAKES HOME 13 STATUES AT 2017 LONDON INTERNATIONAL AWARDS

LIA one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 32nd Annual London International Awards judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year Spain brought home a record 13 Statues – 3 Gold, 1 Silver and 9 Bronze. They also attained 5 Finalists.

MRM//McCann picks up a Gold and three Bronze LIAs and attained one Finalist, giving the agency Spain’s highest statue count in LIA 2017 with 4 total statues.

  • Gold - Branded Entertainment - Branded IP for Smart 1|2|3 Account titled “Beyond Money”
  • Bronze - Branded Entertainment - Scripted Short Film for Smart 1|2|3 Account titled “Beyond Money”
  • Bronze - Non-Traditional - Corporate Image for Smart 1|2|3 Account titled “Beyond Money”
  • Bronze - TV/Cinema/Online Film - Branded Content for Smart 1|2|3 Account titled “Beyond Money”
  • Finalist - TV/Cinema/Online Film - Corporate Image for Smart 1|2|3 Account titled “Beyond Money”

“I would like to congratulate all the Spanish Winners and Finalists. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”       

Additional Winners and Finalists from Spain include (in alphabetical order)

CHEIL Spain, Alcobendas

  • Gold - Digital - Apps for Samsung titled “DYTECTIVE”
  • Bronze - Digital - Corporate Image for Samsung titled “DYTECTIVE”
  • Bronze - Digital - Innovative Use of Digital for Samsung titled “DYTECTIVE”

Contrapunto BBDO, Madrid

  • Bronze - Design - Retail Space for smart car titled “Chameleon”
  • Finalist - Design - Installations/Displays for smart car titled “Chameleon”
  • Finalist - The NEW - Creative Technology for smart car titled “Chameleon”

Leo Burnett Madrid, Madrid

  • Silver - Branded Entertainment - Scripted Short Film for Christmas Lottery titled “December 21st”
  • Bronze - Digital - Entertainment for Christmas Lottery titled “December 21st”
  • Finalist - TV/Cinema/Online Film - Entertainment for Christmas Lottery titled “December 21st”

McCann Spain, Madrid

  • Finalist - Radio & Audio - Foods for Campofrío titled “Elena”

Proximity Barcelona, Barcelona

  • Bronze - Production & Post-Production - CGI Animation for Audi Spain titled “The Doll That Chose to Drive”

Proximity Madrid, Madrid

  • Gold - Branded Entertainment - Entertainment Audio for Bijoux Indiscrets titled “Orgasm Sound Library”

The Cyranos // McCann, Barcelona

  • Bronze - Digital - Innovative Use of Digital for EITB - Euskal Irrati Telebista titled “Yournalist”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Pharmaceutical Network of the Year: McCann Worldwide

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

The following companies were honored with the inaugural Regional Of The Year Awards for Europe:

Regional Network of the Year for Europe: DDB

Regional Agency of the Year for Europe: adam&eveDDB, London

Regional Production Company of the Year for Europe: Great Guns, London

Regional Post-Production Company of the Year for Europe: MPC, London

Regional Music & Sound Company of the Year for Europe: Factory, London

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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