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2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

THAILAND WINS 21 STATUES AT 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

THAILAND WINS 21 STATUES AT 2017 LONDON INTERNATIONAL AWARDS

LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year Thailand brought home a record 21 Statues – 9 Gold, 7 Silver and 5 Bronze. They also attained 3 Finalists.

In total 820 LIA, statues in additional to finalists, were awarded from 40 countries with Thailand taking home 3% of the statues. The top countries were United States (209), United Kingdom (95), Australia (70) and Germany (66).

David Guerrero, LIA Print, Poster, Billboard and Ambient Jury President and Creative Chairman of BBDO Guerrero, Makati City stated, Having brought together such a diverse group of people, we’ve been able to get to a strong consensus about what constitutes… the world’s best, most interesting work. We’re proud of the awards we’ve given, we all stand behind them, and we send our sincere congratulations.”

Toygar Bazarkaya, LIA TV/Cinema/Online Film Jury President and Chief Creative Officer at We Are Unlimited, Chicago commented, “This is a break out year for Asian work.

The different way of storytelling caught the judges' attention as the work was refreshing and transcended cultural boundaries."

“I would like to congratulate all the Thai Winners and Finalists. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”    

Ogilvy Group Thailand, Bangkok receives four Gold, four Silver and two Bronze LIAs and one Finalist, giving the agency Thailand’s highest statue count in LIA 2017. These wins attributed to Ogilvy & Mather being awarded the Regional Network of the Year for Asia.

Ogilvy Group Thailand, Bangkok awards include:

  • Gold - Poster - Recreational for LEGO titled “Astronaut”
  • Gold - Poster - Recreational for LEGO titled “Firefighter”
  • Gold - Print - Recreational for LEGO titled “Astronaut”
  • Gold - Print - Recreational for LEGO titled “Firefighter”
  • Silver - Design - Non-Profit for Optimum Betta / shutterstock titled “Art of The Siamese Fighting Fish”
  • Silver - Poster - Consumer Campaign for LEGO titled "Astronaut", "Firefighter", "Rockstar"
  • Silver - Print - Art Direction Campaign for LEGO titled "Astronaut", "Firefighter", "Rockstar"
  • Silver - Print - Consumer Campaign for LEGO titled "Astronaut", "Firefighter", "Rockstar"
  • Bronze - Poster - Recreational for LEGO titled “Rockstar”
  • Bronze - Print - Recreational for LEGO titled “Rockstar"
  • Finalist - Design - Point-of-Sale for Hi-Jet Waterproof Paper titled “Fountain Sculpture”

Additional Winners and Finalists from Thailand include (in alphabetical order):

BBDO Bangkok, Bangkok

  • Silver - TV/Cinema/Online Film - Public Service/Social Welfare for Speed Kills Campaign titled “Speed Blinds You”
  • Bronze - Digital - NGO for Thai Dog House titled “Immortal Adoption”
  • Bronze - The NEW - Product Innovation for Thai Health's Wellbeing Project titled “Hearing Rescue”

 

CJ WORX, Bangkok

  • Gold - Ambient - Corporate Image for AP (Thailand) titled “The Unusual Football Field Project”
  • Gold - Branded Entertainment - Experiential/Live Events for AP (Thailand) titled “The Unusual Football Field Project”
  • Gold - Design - Branded Content for AP (Thailand) titled “The Unusual Football Field Project”
  • Silver - Design - Experiential Design for AP (Thailand) titled “The Unusual Football Field Project”
  • Silver - Non-Traditional - Guerrilla Marketing for AP (Thailand) titled “The Unusual Football Field Project”
  • Bronze - Design - Installations/Displays for AP (Thailand) titled “The Unusual Football Field Project”
  • Finalist - The NEW - Experiential for AP (Thailand) titled “The Unusual Football Field Project”

Dentsu (Thailand) Ltd., Bangkok

  • Finalist - Design - Calendars for Mabin Fertilizer titled “Thai Farmer Calendar”

McCann Worldgroup Thailand, Bangkok

  • Gold - Health & Wellness - Homeopathic and Natural Remedies for Verena Sure titled “Capture”
  • Gold - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Verena Sure titled “Capture”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Pharmaceutical Network of the Year: McCann Worldwide

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

The following companies were honored with the 2017 Regional Of The Year Awards for Asia:

Regional Network of the Year for Asia: Ogilvy & Mather

Regional Agency of the Year for Asia: Cheil Worldwide, Hong Kong

Regional Production Company of the Year for Asia: Tohokushinsha Film Corporation, Tokyo

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging

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