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2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

INDIA WINS 16 STATUES INCLUDING TWO GRAND LIAS AT 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

INDIA WINS 16 STATUES INCLUDING TWO GRAND LIAS
AT 2017 LONDON INTERNATIONAL AWARDS

McCann Health India, Delhi Wins Two Grand LIAs for “The Immunity Charm” and Is Named
Health & Wellness Agency of the Year and Pharmaceutical Agency of the Year

LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This was a record year for India winning 16 Statues including 2 Grand LIAs, 9 Gold, 1 Silver and 4 Bronze statues. They also attained 9 Finalists.

McCann Health India, Delhi was named the Health & Wellness Agency of the Year and the Pharmaceutical Agency of the Year. The Health & Wellness jury awarded them 1 Grand LIA and 3 Gold LIAs. The Pharmaceuticals Jury awarded one Grand LIA 3 Gold and 1 Silver LIAs. They also attained a Finalist in Pharmaceutical Craft. All of these wins attributed to McCann Health being named Global Health & Pharma Agency of the Year.

This year I’ve been fortunate to judge LIA Pharma. Every award show is a learning experience and has it’s own USP. At LIA, I would say the focus was the jury and the judging process. And I am not talking about the fact that the judging happened in fabulous Las Vegas! The focus was the work and while this being the first year of the LIA Healthcare awards, the number of entries was lesser, we actually kept aside double the normal time for judging. Every piece was soaked in and discussed.” stated Amit Akali, Chief Creative Officer at Medulla Communications, Mumbai. The other difference was that there was no restriction on work done for charity winning a Grand LIA and hence the ‘Immunity Charm’ unanimously and deservedly won its first ‘Pharma’ Grand. For me, this has been the piece of the year, solving a real world problem for both healthcare professionals and consumers. While, the project was carried out in Afghanistan, it could well have been executed in any under-developed or developing country, where lack of health infrastructure makes people depend on faith and rituals for good health. What stood out for me was the simplicity of the idea. In this era of technology, VR and AI – people forget EQ (Emotional Quotient) and I count this ‘analog wearable’ to be more innovative than any piece of tech I’ve seen this year. A Grand LIA should inspire and show the way to clients and advertising professionals. And while it was done for a charity, it very well could have been done for any Vaccine manufacturer. Thus I believe that this is the kind of problem solving that we as an Industry should and would be doing in the future.”

McCann Health India, Delhi awards:

  • GRAND LIA - Health & Wellness - Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • GRAND LIA - Pharmaceuticals - Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - Health & Wellness - Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - Health & Wellness - Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - Health & Wellness - Social Responsibility/Awareness for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - Pharmaceuticals - Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - Pharmaceuticals - Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - Pharmaceuticals - Pharmaceuticals and Vaccines - Unbranded for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - Ambient - Public Service/Social Welfare for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - Non-Traditional - Public Service/Social Welfare for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Gold - The NEW - Product Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Silver - Pharmaceuticals - Devices and Diagnostics for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Bronze - Non-Traditional - Experiential for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
  • Finalist - Pharmaceuticals Craft - Art Direction for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Additional Winners and Finalists from India include (in alphabetical order):

Leo Burnett India, Mumbai

  • Bronze - Non-Traditional - Experiential for HP Lubricants titled “Roads That Honk”
  • Bronze - Non-Traditional - Interactive Installations for HP Lubricants titled “Roads That Honk”
  • Finalist - Ambient - Corporate Image for HP Lubricants titled “Roads That Honk”
  • Finalist - Digital - Innovative Use of Digital for HP Lubricants titled “Roads That Honk”
  • Finalist - Non-Traditional - Corporate Image for HP Lubricants titled “Roads That Honk”

McCann Worldgroup India, Mumbai

  • Finalist - Design - Art Direction Campaign for World For All titled “Dog”, “Cat”, “Rabbit”
  • Finalist - Design - Poster Campaign for World For All titled “Dog”, “Cat”, “Rabbit”
  • Finalist - Design - Use of Photography Campaign for World For All titled “Dog”, “Cat”, “Rabbit”
  • Finalist - Radio & Audio - Health Care Services for DermaClinix titled “The Scientist”

Medulla Communications Pvt. Ltd., Mumbai

  • Bronze - Pharmaceuticals - Social Responsibility/Awareness for Palliative Care titled “Last Laugh”
  • Finalist - Pharmaceuticals - Multi-platform Campaign for Palliative Care titled “Last Laugh”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

2017 is the inaugural year for LIA’s Regional Of The Year Awards. ImpactBBDO, Dubai was awarded the Regional Agency of the Year for MENA. This award is based on a point system awarded to the regional Agency that attains the highest score based on any entry that wins a Statue or becomes a Finalist.  LIA uses the creative credits that are input at time of entry.

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Pharmaceutical Network of the Year: McCann Worldwide

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

 

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging

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