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2016 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

UNITED ARAB EMIRATES TAKES HOME EIGHT STATUES AT 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

UNITED ARAB EMIRATES TAKES HOME EIGHT STATUES AT 2017 LONDON INTERNATIONAL AWARDS
ImpactBBDO, Dubai Awarded Regional Agency of the Year For MENA

LIA one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year the United Arab Emirates brought home a record 8 Statues – 1 Gold, 4 Silver and 3 Bronze. They also attained 3 Finalists.

2017 is the inaugural year for LIA’s Regional Of The Year Awards. ImpactBBDO, Dubai was awarded the Regional Agency of the Year for MENA. This award is based on a point system awarded to the regional Agency that attains the highest score based on any entry that wins a Statue or becomes a Finalist.  LIA uses the creative credits that are input at time of entry. The statue wins by Eardrum Sydney attributed to ImpactBBDO’s win.

Y&R Dubai, Dubai earns the one Gold LIA for UAE in Design - Direct Marketing. They were awarded the following:

  • Gold - Design - Direct Marketing - Consumer for Interreligious Council in Bosnia & Herzegovina titled “One Book For Peace”
  • Silver - Design - Editorial Design for Interreligious Council in Bosnia & Herzegovina titled “One Book For Peace”
  • Silver - Integration for Interreligious Council in Bosnia & Herzegovina titled “One Book For Peace”
  • Bronze - Ambient - Business-to-Business for Varuna Pumps titled “Life Saving Scarecrow”
  • Bronze - Design - Art Direction for Interreligious Council in Bosnia & Herzegovina titled “One Book For Peace”

Additional Winners and Finalists from the UAE include (in alphabetical order):

DDB Dubai, Dubai

  • Silver - Design - Poster Campaign for UN Women Egypt titled “Finding Her - Technology”, “Finding Her - Politics”, “Finding Her - Science”
  • Silver - Design - Use of Illustration Campaign for UN Women Egypt titled “Finding Her - Technology”, “Finding Her - Politics”, “Finding Her - Science”
  • Bronze - Design - Art Direction Campaign for UN Women Egypt titled “Finding Her - Technology”, “Finding Her - Politics”, “Finding Her - Science”

J. Walter Thompson, Dubai, Dubai

  • Finalist - TV/Cinema/Online Film - Copywriting for Mada Masr Publication titled “Micropolitics: Under-14 Handball”

Leo Burnett Dubai, Dubai

  • Finalist - TV/Cinema/Online Film - Public Service/Social Welfare Campaign for du titled “Burglary”, “Kidnap”, “Murder”
  • Finalist - TV/Cinema/Online Film - Utilities for du titled “The Man Sitting Next to You”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

2017 is the inaugural year for LIA’s Regional Of The Year Awards. ImpactBBDO, Dubai was awarded the Regional Agency of the Year for MENA. This award is based on a point system awarded to the regional Agency that attains the highest score based on any entry that wins a Statue or becomes a Finalist.  LIA uses the creative credits that are input at time of entry.

This year, thirteen GRAND LIAs were awarded:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:  BBDO

Health & Pharmaceutical Network of the Year: McCann Health

Agency of the Year:  McCann New York

Production Company of the Year:  AIRBAG, Melbourne

Post-Production Company of the Year:  The Mill

Music & Sound Company of the Year:  Factory, London

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

 

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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