2021 Creative LIAisons Coaches

Umma Saini

Brand & Creative Lead
Google India
, India

Umma's journey in advertising began right after college and over a decade later she is one of the youngest and most celebrated Creative Directors in the world. 

She's been ranked the number one Creative Director in India by Campaign Brief Asia and number 10 in the world by the Big Won Report - One of the only two women on the list and the first Indian woman to have made it there. 

Umma has done stellar work across diverse categories. She has worked on some of the most iconic campaigns of our times. Her driving force is authentic, impactful work. She is part of the globally acclaimed #ShareTheLoad campaign for Ariel and has along with the team brought in various firsts for the country. Her awards tally includes the inaugural Gold Glass Lion amidst many lions at Cannes, India's first D&AD Impact White Pencil amidst more pencils, the Creative Effectiveness Grand Prix at Spikes, and wins at every international award in the world. 

She is also a regular speaker and juror at various national and international advertising, brand and creativity forums; including speaking at Cannes. 

Umma is currently exploring the future through the crossroads of tech and creativity as the Brand & Creative Lead for Google India. 

Curious about human nature. Passionate about advertising backed with purpose. Believes advertising can affect culture and create change - for brands, consumers and the world. 


"We are all standing on the shoulders of giants. This bears gratitude to the ones who paved the way for us and the responsibility to make way for more. I have personally benefited hugely from mentorship and sponsorship in my career; which includes my participation in LIA’s Creative LIAisons in 2016. I am happy to have the opportunity to give back and to pay it forward."