2021 Creative LIAisons Coaches

Matt Eastwood

Global Chief Creative Officer
McCann Health
New York
, United States of America

Matt joined McCann Health as Global Chief Creative Officer in January of 2019. Formerly Worldwide Chief Creative Officer of J. Walter Thompson, Matt was described by Britain’s Campaign magazine as a “unicorn” in the communications industry. He has overseen some of the most innovative and recognizable creative projects in advertising today. His career has spanned numerous agencies, specialties and countries, including Australia, the United Kingdom and the United States.

Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB Australia as National Creative Director and Vice Chairman. In 2010 he moved to DDB New York as Chief Creative Officer. And in AdAge's 2013 Award's Report, Matt was listed as the 5th most awarded Chief Creative Officer worldwide. In 2016, Matt led J. Walter Thompson to a historic year at Cannes, winning a total of 80 Lions. More recently, Matt led McCann Health to win the coveted Healthcare Network of the Year at Cannes Lions Health in 2019, as well as bringing home Lions for Agency of the Year and the Pharma Grand Prix.

During his career, Matt has won numerous accolades and honors including Campaign Brief Agency of the Year, Clio Health Network of the Year, Australian Creative Hotshop, Adnews Agency of the Year, Creativity’s Agency to Watch, B&T Agency of the Year, Spikes Network of the Year, and Campaign magazine Network of the Year. He is a highly awarded creative with an international sensibility, living life as a New Yorker. 


“To have the chance to learn and glean advice from some of the most talented creative folks in the industry is absolutely invaluable. With the Creative LIAisons Mentorship Program, once again, LIA goes above and beyond to support not just creativity today, but the creativity of tomorrow”.