2021 Creative LIAisons Coaches

Diederik van Middelkoop

Executive Creative Director
, The Netherlands

Diederik van Middelkoop has had a very successful career as Creative Director in Music and Sound for ad campaigns and brand identities around the world. He is Creative Director at Amp.Amsterdam, the Sonic Branding Company, a music agency specialising in sonic branding and music supervision with a great love for the innovative. Clients include Nike, Adidas, CocaCola, Diesel, Heineken, Webex, Gojek, T-Mobile, IOC, to name but a few. Diederik has also been a welcome speaker and judge at many festivals, including LIA, Cannes Lions, Promax, Spikes Asia and Adfest, to name but a few.


“I dare say that a variety of mentors and coaches have taught me more throughout my career than any ‘formal’ training ever could. There is nothing like a one-on-one conversation between mentor and mentee to really help us understand how and why we can do what we do better. In my case, most of these opportunities happened by chance or through serendipity - I think it’s a very thoughtful initiative by LIA to institutionalize such mentorship.”