2021 Creative LIAisons Coaches

Cristino Battista

Creative Partnerships Manager
TikTok Italy
, Italy

Cristino Battista, currently works as Agency Partnership Manager in a video entertaining platform and is responsible for building long term partnerships with the top creative agencies and brands across the Europe. His task is educating partners about the creative opportunities provided by the platform and helping them to achieve the best-in-class creative works within it.

He has worked more than 15 years in various advertising companies. He started his career at BBDO Italy as a Copywriter working for brands such as MINI, BMW and Campari. He won many Italian and international awards, like ADCI, Epica, NY Festivals and Cannes Lions. In 2008 he moved to J. Walter Thompson and started his career in the WPP Group, first as Digital Creative Director for Barilla, UniCredit Bank, Mazda and Campari, and then as EMEA Executive Creative Director in the FCA (Fiat Chrysler Automobile) team, supervising the digital work of 22 offices in Europe.


“The idea of a coaching program promoted by LIA is amazing!" 

“Creativity is all about finding new and unexpected connections. Sometimes they can turn a good campaign into an award winning campaign; other times they can turn a good career into an astonishing career. That’s why the Creative LIAisons program is so crucial: it is all about connections. Creative LIAisons will be a great opportunity for young creatives and I feel honoured to be part of it as coach”