2021 Creative LIAisons Coaches

Per Pedersen

Founder / Global Creative Chairman
by The Network
, Denmark

Global creative leader in the global agency business for over 25 year. Per has won 500+ awards including several LIAs and more than 150 Cannes Lions. He started out as his native country, Denmark’s first creative Planner, but transitioned into Creative Director. He was the co-founder of creative hot-shop Uncle Grey, the highest ranking creative agency in Denmark. In 2009 he became CCO of Grey Germany, then Global ECD in Grey New York before taking a global creative leadership role as Deputy Worldwide CCO in 2014. Since 2017 Global Creative Chairman of Grey Worldwide. In 2020 Per founded by The Network a global creative network with agencies in 25 markets. 


“You can always count on me to support the important work LIA is doing. This also includes the Creative Conversations mentor idea. Great initiative. Sign me up.”