2021 Creative LIAisons Coaches

Ted Lim

Founder and Creative Consultant
DIFF Creative Consultants
Selangor
, Malaysia

Founder, DIFF Creative Consultants
Advisor - TUVUGA Inc, New York Festivals, IAA Malaysia
Jury President - Cannes Lions, Spikes Asia, AdFest
Winner – Cannes Lions Grand Prix, D&AD Black Pencil,
Facebook Award for Innovation
Speaker - World Knowledge Forum, P&G Asia Brand
Managers’ College, Northwestern University of Chicago
Global Creative Leader, Adweek
Former Regional Chief Creative Officer, Dentsu Asia-Pacific
Former Chief Creative Officer, Leo Burnett Singapore
Former Executive Creative Director, DDB Malaysia
 
Ted Lim is one of Asia’s most respected creative leaders. The former Regional Chief Creative Officer at Dentsu Asia-Pacific worked from China to Australia to produce Innovative Business Solutions in the digital, social and experiential space that got people to stop, stare and share. Work that was different and made a difference from engagement to transaction.
 
He believes “We’re in the business formerly known as advertising” and marketing in the experience economy has to move people to move business. “Data tells us where the customer is. Media gets us there. What we do when we are face-to-face with the customer, that’s creative.”
 
His integrated campaign for Toyota got millions of views and TIME magazine’s attention, “This Toyota ad is utterly insane – and wonderful”. The work his team produced won a slew of business – Coca-Cola, Prudential, Unilever, Adidas, Qantas, Uniqlo, Yamaha and Zespri – and global recognition.
 
Ted was Cannes Lions Jury President in 2017 and honoured by AdWeek as one of 13 global creative leaders whose ideas advanced advertising worldwide in 2019. He spoke at the World Knowledge Forum in Seoul, talked about “Simple Truths” at the P&G Asia Brand Managers College in Singapore and shared his thoughts on “When Data Meets Creativity” in Cannes.
 
Under his watch, Dentsu Asia-Pacific won the D&AD Black Pencil, the Cannes Lions Grand Prix, The One Show Best of Discipline and the Facebook Award for Innovation. The network was crowned Campaign Brief Asia’s Most Creative Network 2017 and 2018 and AdFest Network Of The Year 2017, 2018 and 2019.
 
For more information
Visit https://www.linkedin.com/in/ted-lim-3a288440/
Email ted@diff.zone / tedsaurus@gmail.com
Singapore Mobile +6597109921 / Malaysia Mobile +60176636032
 
TED LIM - ARTICLES/INTERVIEWS
Marketing Magazine 2020 – “Nobody Wins In The Game Of Favouritism”
https://marketingmagazine.com.my/nobody-wins-in-the-game-of-favouritism/
 
Campaign Brief Asia 2019 – “The Weird And Wonderful”
https://campaignbriefasia.com/2019/05/27/the-ad-stars-interview-dentsu-asias-ted-limcontinues-
to-push-the-weird-and-wonderful/
 
LBBonline 2019 – “We Will Come To Our Senses”
https://lbbonline.com/news/we-will-come-to-our-senses/
 
Campaign UK 2019 – “Data Is A Must-Have”
https://www.campaignlive.co.uk/article/data-must-have-hygiene-factor-businesstoday/
1595982
 
Adweek 2019 – “13 Global Creative Leaders Whose Ideas Are Advancing Advertising
Worldwide”
https://www.adweek.com/creativity/global-creative-leaders-2019/
 
New York Festivals 2018 Executive Jury Interview
https://newyork-festivals-trn9.squarespace.com/interviews-blog/2017/ted-lim
 
Creativepool – About Ted Lim
https://creativepool.com/TedLim/about
 
Campaign 2017 – “Dentsu Talks New Business Of Creativity”
https://www.campaignlive.com/article/dentsu-talks-new-business-creativity/1441820
 
Campaign Asia 2016 – “If The Strategy Is Wrong, The Creative Cannot Be Right”
https://www.campaignasia.com/article/cannes-2016-if-the-strategy-is-wrong-the-creativecannot-
be-right/427353